Part of M&G's purpose-led Catalyst team, helping invest £5 billion into privately owned businesses with innovative solutions to tackle some of the world's largest environmental and social challenges.

I led a team of 12 and nine agencies to support the growth of M&G plc’s asset management business and the long term prosperity of our customers in the UK and 27 international markets. My responsibilities included strategic messaging and planning, media relations, reputation management and crisis communications, investment and corporate content development and leadership communications.Led on sustainability, ESG and climate-related communications for the wider business: author of our corporate sustainability strategy and sustainability reports; worked closely with sustainable investment colleagues to develop policies, positions and disclosures (including TCFD) and told the story of our sustainable and impact investments to employees, customers, media and other stakeholders.

My main job is working out what our business needs to be saying to the world about what we do for our customers, and about the impact our work has on the economy and society. My team also looks after executive communications, crisis communications, media relations, PR content and social media, and liaison with U.K. and European industry associations. We also work closely with marketing and operations to make all communications with end investors the best they can be, reflecting our social purpose and our values. In my spare time, I'm also deputy Group Communications Director.

Strategic communications advice and cover for Head of Internal Communications role for a major law firm based in the U.K. with offices across western, central and Eastern Europe.

• MD of previously unstructured founder-run digital technology company with annual turnover of over £3 million. Achieved major overhaul of the business, including a new team structure, creating financial controls, policies and processes, reducing operating costs, and introducing capacity planning.• Created annual (largely zero-based) financial plan and set new team budgets and business development targets, using a collaborative process involving every department head. Monitored and challenged budgets and targets monthly.

Consulting for public sector clients including county councils, London Councils and the London Fire and Emergency Planning Authority.

Business lead for the Nokia account, across all digital marketing disciplines including creative, web design and build, mobile, SEO and social media.- led multinational team of and 50+ people and ten agencies across Europe and the US .- grew account from 0.5 to 6 million euros in the first year.- team's "World's Biggest Signpost" campaign was the world’s second most awarded digital advertising campaign, winning a Gold Clio and two Silver Clios, one Gold Cannes Lion and two Silver Lions, a D&AD Yellow Pencil and a Gold LIA award.

Responsible for:- external and internal communication of our brand via marketing and PR.- all visual and brand identity through all stakeholder touchpoints: website, intranet, credentials, case studies and pitch presentations.- network management: making all Isobar people proud to work with us, and providing our agencies with what they need to market themselves as a member of the network.

Communicating the world's largest procurement change programme to the 43,000+ organisations in the U.K. public sector, through PR, marketing and social networking.

• Personally advised board level executives at FTSE100 and FTSE250 companies on corporate communications strategy, including investor and media relations and handling special crisis situations.• Developed business plan for Cantos.com in 2000, a ground breaking video based digital venture which allows senior corporate leaders to talk directly to shareholders and other stakeholders.• Devised and executed communications and marketing strategies for high profile IPOs, acquisitions, and takeover defences, including:o £1.8 billion IPO of William Hill in 2002, which was nine times oversubscribed and exceeded all vendor expectations, and o £180 million IPO of Venture Production, which won the 2002 IRS award for best IPO investor relations.• Other UK and international clients included: Marks & Spencer, Euronext, Mothercare, ecollector.com, PowerGen, Newcastle United FC, P&O Princess Cruises, Vodafone, Yukos Oil, Repsol, Telecom Italia, and Banque Nationale de Paris.

Consistently chosen to work on the highest profile and most contentious transactions. Clients included EMI/HMV Media (various refinancings, general advice, and the sale/LBO of HMV Media), Diageo (sale of European food businesses to trade and private equity purchasers), Forte (defence of Granada hostile takeover bid), Dominion Resources (acquisitions of East Midlands Electricity) and British Land (acquisition of Broadgate and a series of property-backed convertible bonds issues).Member of transaction teams responsible for financial valuation and regulatory analysis; drafting and publishing public and other deal documents including offer documents, sales memoranda, and shareholder letters; and planning, managing and budgeting multi-million pound deal processes, such as takeover documentation publication, due diligence exercises, and proxy contests.