Al Rivera Email & Phone Number

San Diego, California, Us

Creative Director overseeing all creative teams - Design, Art and Audio - for DCUO• Used KPIs to develop project Roadmap, including releases, events, and MTs• Instituted critical development and review processes for all creative teams• Build all new leadership team including directors and team leads• Worked with license holder to Developed 2-year narrative plan for title

Los Gatos, Ca, Us

Directed multiple MMO titles to great success and built loyal teams for over 20 yearsCreative Director: Jan 2021 - Present• Creative Director of Star Trek Online. Provided creative direction across all disciplines for 15 years of live operations and over 30 expansions• Developed effective microtraction and retention strategies that heralded decades of unprecedented success• Developed a scalable monthly event system that generated over 85% DAU• Built solid partnership and unprecedented trust with CBS resulting in multiple cross promotions, including game assets appearing in live action TV shows• Strong focus on CI/CD methodology and culture to regularly redefine the development and review process• Zeal for team management, mentorship, communication & career development• Adept at crafting pitches for many audiences, including executives, publishers, and license holdersLead Designer: Jan 2008 – Jan 2021• First employee on STO. Built team and project from the ground up• Architected, and directed every system in the game, including space & ground combat, progression, itemization, crafting, and missions• Created and directed complex narratives and story arcs. Negotiated SAG voice-over contracts and directed dozens of celebrity voice actors• Converted STO from subscription to F2P• Design Lead on prototype team for the MMOARPG Magic Legends. Developed prototype for green-light from publisher and license holder• Design Consultant for Neverwinter Online. Trained pre-production team on tools & systems architectureSystems Lead: Aril 2003 – Jan 2008• Trained licensee, Full Sail, on Cryptic Engine• Developed a series of training courses for onboarding new systems designers• Systems Lead for Champions Online. Built original combat, classes, progression and related systems• Systems Lead for City of Heroes/Villains - Design, implement and tuned all game assets - powers, skills, classes, MOBs, progression, & items

Redwood City, California, Us

Contract Product Analyst focusing on system architecture and balance• Systems design, game balance and tuning of Maxis Studios’ Massively Multiplayer title, The Sims Online• Reversed engineered item system of the original Sims and re-architected the item systems for use in The Sims Online• Generated and tuned hundreds of game item assets• Architectural design for multiple systems including minigames, economy and progression systems

Gb

Producer and Designer for multiple in-house and 3rd part titles for PC and Dreamcast• Lead Producer and Designer of Massively Multiplayer Online 3rd person shooter RTS, 10SIX by SegaSoft• Associate Producer for 3rd Person Shooter title, Vigilance, and Skies, an unreleased 3rd person MMO• Producer for Sega.com's Game Development, Integration and Publishing Group for external Dreamcast titles• Publishing Producer for several 3rd party titles including Vigilance, Worms World Party, Madden NFL 09, FIFA Soccer 08

Ms (Incomplete), Biochemistry

Aa, Liberal Arts