Al Romero Email & Phone Number

Fort Lauderdale, Florida, United States

AI Fintech – SAAS Company• Successfully achieved a fivefold increase in organic LinkedIn followers, growing from an initial count of 1300 to over 5300 within the first five months following a soft relaunch. • Achieved 100,000 monthly impressions resourcefully while enhancing brand awareness. Targeting 15M impressions for 2024. • Designed Landing Pages and relaunched websites. Created Email Templates and digital assets. Built an email matrix with A/B test cells to gather learnings for optimization and continuous improvement. Achieved 30%-40% open rates. • Preparing to scale the company in the U.S. and globally, initially achieving several hundred beta users. Developed a road map to enroll 15,000 users in 2024 according to the launch plan. Developed the Go-to-Market Strategy and prepared for global market initiatives.• Developed Marketing Strategy establishing baselines, metrics, and KPI for a SAAS AI/ML Fintech company. • Contributed to product development and partnered with the IT team to conduct QA testing. • Leveraged Jira for creative workflow and issue management, Figma for website frame development and screen design review, as well as Canva for editing creative materials. • Implemented HubSpot for marketing automation. Mapped and evolved the Customer Journey and prepared the Inbound Marketing Strategy. • Developed communications establishing the messaging and producing business development materials, articles, digital assets, videos, and landing pages. Prepared Public Relations plan and wrote copy and edited Press Releases. • Developed the Social Media strategy and curated content. Established Content Pillars and the Editorial Calendar. Leveraged Twitter and LinkedIn platforms and launched Instagram, Facebook and YouTube. • Prepared copy for Email templates and designed Landing Pages. Launched campaigns on Send Pulse, Mail Chimp, and our own e-Blaster tool. Implemented Campaign Matrix with A/B Testing. Implemented quality controls, and metrics.

Phoenix, Arizona, United States

Sysco is the leading distributor of food products with over $55B in revenues, and is listed by Fortune as the 57th largest company in the U.S. • Responsible for local marketing and business development, as well as sales support.• Prepared segment strategic plan, management of P&L, and KPIs. Managed a $20 MM business focused on driving sales, profit and unit growth. Led marketing and business development initiatives. • Delivered New Business growth of 13.6% during FYF18 and 11.7% during FYF19.• Executed new strategic initiative to focus on New Business growth targeting top prospects achieving 129.4% of goal. • Developed sales tools and marketing communications for the sales force. Coached, trained and mentored team. Recognized for passion and strong management of customer and prospect relationships. • Conducted field research, performed cuttings, managed food shows, and introduced new products to the segment.

Bogotá D.C. Area, Colombia

Iatai is a Fintech / Insuretech start up, a leader in cloud services, APPs, ecommerce marketplaces, and SAAS online payment solutions. Visa Strategic Partner. Reported to Country Manager & CEO.• Promoted to Marketing Leader & Business Control Manager.MARKETING:• Improved the performance of digital channels for lead generation. Optimized Facebook advertising increasing leads by 200%. Enhanced Email marketing to millions of bank customers by making the templates more effective. Developed marketing strategy. Launched Social Media Ads, optimized campaigns reducing acquisition costs. Enhanced Marketing and Sales performance significantly.• Worked with ecommerce offers to market platforms on Magento and Vtex. Prepared Marketing communications to improve App / Application downloads.BUSINESS CONTROL:• Developed financial models for the various business initiatives. Implemented sales process. • Analyzed Visa transaction cost flows & tokenization pricing.• Controlled invoices. Developed Accrual process. Supported Accounting monthly close.• Analyzed ecommerce transactions & volumes for billing process for ecommerce customers w/ shared codes.• Led budgeting process, sales modeling, sales incentives, and revenue forecasting.• Saved the company US millions by evaluating commercial proposals ensuring profitability. Partnered with Sales team to work on business development & strategic partnerships. Total Team Selling.• Member of the Investor Relations Team. Strategic support. Influenced bridge financing of US $3M. Prepared presentations and led the capitalization meetings w/ HIG for a valuation of US $105MMOPERATIONS:• Enhanced operational processes for mobile (android and iOS) apps while leading UX experience initiatives. Solutions for Product development delays and flaws. Changed operational silos. Implemented War Room . United cross-functional teams w/ issue logs & operational meetings for accountability.• Created a store front for quality assurance.

Determined to change the world, took the Character Counts! character development and values based education program to schools in Colombia. Made a difference for 55,000 children, providing schools, administrators, teachers, families, and children with tools and skills for ethics, character, leadership, and good citizenship.

San Jose, Ca

Managed accelerated growth increasing new customers by 103% and revenues by 93% versus prior year. Developed a strong pipeline through lead generation initiatives increasing productivity from 1,600 in 2010 to 11,886 leads in 2011, and 15,480 leads in 2012 exceeding objectives and driving consistent growth. •Implemented digital (online) channels and direct marketing initiatives including: direct mail; paid search; CPL; and CPM display banners on key portals. Managed quality control audits and continuous improvement adjustments. Achieved 5X lead growth in Paid Search channel.•Applied a fact based marketing approach leveraging internal and external research resources plus insights and analytics from campaign management, CRM, and data warehouse platforms. Monitored cost per lead, conversion rates, and acquisition cost.•Redesigned and optimized web site for organic search / SEO and SEM channels maximizing lead generation opportunities. Developed a micro site and landing pages. Enhancements led to a 13X improvement in organic lead generation from the web. Increased page views 26% and increased unique visitors by 37%.•Designed a content generation strategy and re-launched social media initiatives with 10X membership growth of Facebook fans. •Directed the advertising agency and media planning. Enhanced brand awareness significantly through advertising and media outreach vehicles.

Greater Chicago Area

Directed Marketing communications / creative services, campaigns, merchandising, database marketing, research, credit card programs, and field marketing initiatives. Engaged the agency and drove the production of all vehicles, including: publications, radio, TV, digital, out-of-home, and non-traditional elements. Provided strategic support to all business units and regional presidents.•Played pivotal role contributing to net income growth from $19MM to $103MM.•Managed advertising agency and crafted relevant message & imagery. Enhanced brand awareness by 13% and up to 57% in key markets. •Worked closely with cross functional teams and Business Units. Delivered up to 1,000 in-house creative projects per year. Saved over $1MM in production costs. Implemented marketing automation tools and provided sales tools and templates to B2C and B2B units.•Designed and executed multi-million dollar national marketing campaigns and consumer promotions from concept through execution. “Escape to Mexico” campaign doubled daily banker sales from .8 to 1.8 and reduced acquisition costs by 35%. •Drove significant product growth: Doubled CD balances producing over $750MM - $1B in yearly deposits; 50% growth of Money Market portfolio; 10% Checking Account growth – 80,000+ accounts per year and $50MM in revenues. Re-launched credit card program.•Implemented “Fact Based” Marketing including Image & Brand studies, Brand Energy & Brand Asset Valuator, Customer Satisfaction & Customer Engagement studies, Creative & Product Launch Focus Groups, Pre & Post Campaign Tests. •Managed sponsorships with professional sports properties, including: Angels, Cubs, Mets, Astros, and Marlins.

Scottsdale, Az

Responsible for P&L of $350MM card portfolio. Directed marketing programs. Led all efforts for credit card sales, customer retention and cross-sell / utilization efforts. Managed direct mail, direct response, event, telemarketing and internet response channels. Generated forecasts, established an acquisition plan, prepared marketing calendars and led product development. Recognized for building the most successful and lasting strategic partnership at Metris while managing the Agent-Bank relationship with Banco Popular.•Awarded the Presidential Excellence Award by the CEO.•Delivered ROA of nearly 4.0%•Doubled portfolio in two years and surpassed account goals by over 56%.•Launched four new products successfully.•Achieved successful direct mail test results with lifts in NRR ranging from 10% to 64%.•Improved process significantly and reduced defects to nil. •Drove cost reductions of over 20%.

Colombia

Developed a leading tourism Internet portal in Latin America. Led marketing and product development efforts. Prepared business model and plan. Opened offices in Bogota, Buenos Aires, Sao Paulo, and Miami. •Defined brand strategy and developed a differentiated product. •Generated 300 strategic marketing partnerships. •Negotiated major distribution agreements with Carlson Wagonlit, Yupi.com, and El Sitio.•Directed commercial efforts, hired and trained the B2B sales team.

Colombia

Led business development efforts for “ZF”, the 2nd largest financial portal in Latin America (acquired by Citibank). Promoted to manage L.A. Region. Recognized by the CEO in Business Week magazine. Established sales process and secured a beach head in Colombia, and implemented market entry strategies for Argentina, Brazil, Chile, , and other countries.

Colombia

Director of Database Marketing responsible for new customer acquisition, cross-selling, & retention programs. Managed portfolio of US$240 million dollars in footings. Managed sales channels, member get member programs. Managed agency for advertising and creative. • Improved customer net revenue for target segments by 25%.• Implemented a very successful referral program. Surpassed objectives by 80%.• Recognized by Latin America Region for leading successful sales re-engineering efforts.• Developed an unprecedented “Win-Win-Win” alliance and campaign with “Celumovil Cellular”

Master Of Business Administration - Mba, Marketing And Finance

Ba, Economics, Political Science, French