The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you're optimizing for something that is both rational and irrational. I apply the same thinking in product marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.I believe customers are core for any business to function smoothly, And a healthy environment is required for day to day operations. I have successfully completed Bachelors in commerce from Rosary College of Commerce & Arts, 2015 with a specialization in Marketing.Apart from work, I'm Mountain Trekker, and normally you will find me kayaking on Sundays. Key Skills:Marketing & Sales, Operations, Administration.