Al Ruth, Mba Email & Phone Number

• Responsible for multiple hardware and software-based product families and the associated P&L• Liaison between several external Tier 1 telecommunications operators and internal cross functional teams• Drive sales engagement processes and tools through to customer evaluations and adoptions• Identify new or underserved use cases to evaluate viable addressable market size and profitability• Prioritize product roadmaps and development team efforts • Optimize solutions and their launch through market research, data driven trend analysis, and voice-of-customer evaluations• Conduct periodic business and strategic updates to both internal and external stakeholders• Drive thought leadership though relevant industry speaking panels, videos, and publications

Indianapolis, Indiana Area

I oversee the life cycle of products from idea to obsolescence. I own the business ramifications of decisions made and opportunity costs associated with my managed product lines. I work to understand customer problems and needs to identify potentially valuable development efforts which could be applied to my product lines. I help facilitate acceptance for products by developing customer facing literature and training tools. I also create sales tools and accompany sales on initial and follow up customer visits pertaining to my products.- I manage several product lines in the Cable Networks Division of JDSU Communications Test- Responsible for the acceptance and profitability of those products - Interface between Sales and Customers to the division - Bring feedback into the division - Work with the cross functional team members to develop and maintain products and services- Produce content for internal and external viewing regarding my products and other topics- Identify and track industry trends to evaluate applicability to the Communications Test and Measurement market

External communications to sales and customersGenerate content for advertisements, promotions, and product literatureSpeaking engagements for industry relevant eventsMeet with customers experiencing issues or dislikes with our products - Customer satisfaction feedbackManage the day to day tasks of some legacy products - Part Obsolescence, Pricing requests, etc...

Mba, Marketing

Focused in Strategic Management, Marketing, and Finance

Bachelor Of Science - Bs, Computer Engineering

Activities and Societies: Triangle Fraternity, Varsity Soccer Team Captain Concentrations in Networking and Embeded System Design Lead.