Catalyst is a full service graphic design, web development and content marketing agency. I plan, develop and execute in-house marketing campaigns that help the agency to win new clients. As part of my role, I also provide our clients with innovative ideas, cutting edge research and insights that inform their strategies and creative direction.Responsible for:• Developing email, social media and content marketing strategies and executing campaigns• Performance reviews and reporting• Social media management (3 accounts, 3 channels)• Market research (Primary and secondary)• Insights, innovative ideas and strategy recommendations

Under supervision of SapientNitro professionals developed a £5 million marketing campaign for a retailer. The proposed 5 week campaign is based on the Storyscaping model introduced by SapientNitro. The campaign involves content, mobile and web solutions that turn a non linear path-to-purchase into a linear one. This creates a strong digital business that locks the target audience into the world that ensures repetitive purchases and maximises ROI.Responsible for:• Research• Strategy development• Creative conceptualisation, prototyping and design• Campaign plan creation and budget• Pitching to the client

Developed and executed strategies ensuring leads for the Parkside Mediahouse which is a large media production facility in central Birmingham. Key objectives were the development of the brand and conversions through content, social media and email marketing. Responsible for:• Brand development and awareness• Digital marketing strategy and campaign management (Content, Social Media, Email)• Client relations