Alex Seidel Email and Phone Number
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Alex Seidel personal email
🌐 Director, Brand Licensing at Newell Brands| 📈 $8.1B Revenue | 🌍 +150 CountriesResults-driven leader with a proven track record of elevating brands and driving substantial revenue growth in global markets. Currently executing brand licensing strategy at Newell Brands.🚀 Strategic Contract Management:Secured and optimized 100+ licensing contracts, elevating average royalty rates by 65% and driving a substantial increase in revenue.💡 Innovative Strategy:Implemented a sales strategy resulting in a 25% boost in revenues.🌏 Market Expansion Expert:Expanded into 6 new markets in East Asia and Latin America, securing $2M in additional revenue.📈 International Market Adaptation:Leveraged white space in established markets, adapting US product lines and delivering additional revenue.
Newell Brands
View- Website:
- newellbrands.com
- Employees:
- 10747
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Director Global Brand Licensing And PartnershipsNewell Brands Jun 2024 - PresentAtlanta Metropolitan AreaReporting to the Sr. Director, Brand Licensing and Partnerships, tasked with identifying, negotiating, developing and overseeing out-licensing agreements. Key responsibilities include developing and executing annual brand licensing strategy, leading licensing initiatives, managing licensing agreements, building relationships with licensees, and collaborating with cross-functional teams. Spearheading quarterly reporting, marketing plans, customer reviews, performance analysis, budget management, gap analysis, business development, team leadership, and representing the company at events with the aim to elevate brand presence, engage consumers, and maximize revenue.
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Director Global Brand LicensingSerta Simmons Bedding, Llc Jan 2020 - Jun 2024Atlanta Metropolitan AreaReported to the VP, Licensing, and Global Expansion, I directed $3.2B in retail sales, overseeing 60+ licensees in 150+ countries. Pioneered growth and business development, pursuing new ventures, and enhancing existing agreements.Overdelivered plan in past three years, securing YoY growth and revenue (+35%), created a long term strategic plan to grow by 50% Secured and drove business development, growth, and retention of existing portfolio while capturing additional revenue within existing lines of business and identifying white space opportunities. -
Managing PartnerMystic Investments Llc 2018 - 2020Atlanta Metropolitan AreaInvestment and management firm in residential, commercial and Section-8 real estate investments.
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International Sales Leader (International Account Director)The Coca-Cola Company 2016 - 2018Atlanta Metropolitan AreaReported to the Global VP, Aramark Team, I directed a team of 13 Key Account Managers in Latin America and Europe. Managed $40M in sales in business dining and sports arenas.Negotiated and preserved 100% of revenue in multi-year contracts maintaining 100% of costumer base. -
Channel Planning & Development Lead (Channel Account Director)The Coca-Cola Company 2015 - 2016Atlanta, Georgia, United StatesReported to the Group Director, I authored a 3-year strategic channel/category plan for VALUE (Dollar General/Family Dollar) and CLUB (Costco/Sam’s/BJ’s) channels, aligning with annual channel objectives to enhance value for customers and the Coke system.
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Director Transformation FinanceThe Coca-Cola Company 2011 - 2015Atlanta, Georgia, United StatesReporting to the VP Finance, I spearheaded quantitative analysis, and performance for the Sales and Operations Planning and Process Improvement (SOPPI) team. Supporting a portfolio of 15 initiatives contributing over $400M annually to operating income.
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Global Account DirectorThe Coca-Cola Company 2004 - 2010Atlanta, Georgia, United StatesReported to the Global VP, Burger King Account Team, I galvanized day-to-day growth of the Coca-Cola brand in 20 LATAM countries, including 30 franchisees in the Burger King system realizing $300M in revenue.
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Key Account Manager (Account Sales & Management)The Coca-Cola Company 1998 - 2000Mexico City Area, MexicoReported to Key Accounts Director, improved volume gains in region and for key accounts by implementing creative and effective programs that drove traffic and sales. Secured national multi-year supply agreements representing $10MM in net sales, building the brands and enhancing customer satisfaction of The Coca-Cola Company products and of key customer accounts.
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Key Account Executive (Account Sales & Management)Coca-Cola Femsa 1996 - 1997Mexico City Area, MexicoDrove traffic and sales for Quick Service Restaurants, Cinema & Video, Airline and Ground Transportation accounts. Secured national multi-year supply agreements representing $8.5MM in net sales. Pioneered a bounce back coupon program with Burger King resulting in 7% redemption increase, vs. an industry standard of 3%.
Alex Seidel Skills
Alex Seidel Education Details
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Management / Finance -
Business / Psychology
Frequently Asked Questions about Alex Seidel
What company does Alex Seidel work for?
Alex Seidel works for Newell Brands
What is Alex Seidel's role at the current company?
Alex Seidel's current role is Global Brand Licensing Director | Senior Director Licensing | Strategic Account Director.
What is Alex Seidel's email address?
Alex Seidel's email address is al****@****uth.net
What schools did Alex Seidel attend?
Alex Seidel attended Instituto Tecnológico Autónomo De México, University Of Houston, C.t. Bauer College Of Business.
What are some of Alex Seidel's interests?
Alex Seidel has interest in Science And Technology, Arts And Culture.
What skills is Alex Seidel known for?
Alex Seidel has skills like P&l Management, Key Account Management, Cross Functional Team Leadership, P&l, Negotiation, New Business Development, Merchandising, Forecasting, Budgets, Project Planning, Customer Service, Trade Marketing.
Who are Alex Seidel's colleagues?
Alex Seidel's colleagues are Tiana Johnson-Sender, Ailina Liang, Jessica Wells, Shannon Moeggenberg, Alfredo Morales, Dimitris Marinos, Halli Hoffert.
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