Alex Seidel Email & Phone Number

Atlanta Metropolitan Area

Reporting to the Sr. Director, Brand Licensing and Partnerships, tasked with identifying, negotiating, developing and overseeing out-licensing agreements. Key responsibilities include developing and executing annual brand licensing strategy, leading licensing initiatives, managing licensing agreements, building relationships with licensees, and collaborating with cross-functional teams. Spearheading quarterly reporting, marketing plans, customer reviews, performance analysis, budget management, gap analysis, business development, team leadership, and representing the company at events with the aim to elevate brand presence, engage consumers, and maximize revenue.

Atlanta Metropolitan Area

Reported to the VP, Licensing, and Global Expansion, I directed $3.2B in retail sales, overseeing 60+ licensees in 150+ countries. Pioneered growth and business development, pursuing new ventures, and enhancing existing agreements.Overdelivered plan in past three years, securing YoY growth and revenue (+35%), created a long term strategic plan to grow by 50% Secured and drove business development, growth, and retention of existing portfolio while capturing additional revenue within existing lines of business and identifying white space opportunities.

Atlanta Metropolitan Area

Investment and management firm in residential, commercial and Section-8 real estate investments.

Atlanta Metropolitan Area

Reported to the Global VP, Aramark Team, I directed a team of 13 Key Account Managers in Latin America and Europe. Managed $40M in sales in business dining and sports arenas.Negotiated and preserved 100% of revenue in multi-year contracts maintaining 100% of costumer base.

Atlanta, Georgia, United States

Reported to the Group Director, I authored a 3-year strategic channel/category plan for VALUE (Dollar General/Family Dollar) and CLUB (Costco/Sam’s/BJ’s) channels, aligning with annual channel objectives to enhance value for customers and the Coke system.

Atlanta, Georgia, United States

Reporting to the VP Finance, I spearheaded quantitative analysis, and performance for the Sales and Operations Planning and Process Improvement (SOPPI) team. Supporting a portfolio of 15 initiatives contributing over $400M annually to operating income.

Atlanta, Georgia, United States

Reported to the Global VP, Burger King Account Team, I galvanized day-to-day growth of the Coca-Cola brand in 20 LATAM countries, including 30 franchisees in the Burger King system realizing $300M in revenue.

Mexico City Area, Mexico

Reported to Key Accounts Director, improved volume gains in region and for key accounts by implementing creative and effective programs that drove traffic and sales. Secured national multi-year supply agreements representing $10MM in net sales, building the brands and enhancing customer satisfaction of The Coca-Cola Company products and of key customer accounts.

Mexico City Area, Mexico

Drove traffic and sales for Quick Service Restaurants, Cinema & Video, Airline and Ground Transportation accounts. Secured national multi-year supply agreements representing $8.5MM in net sales. Pioneered a bounce back coupon program with Burger King resulting in 7% redemption increase, vs. an industry standard of 3%.

Master Of Business Administration - Mba, Management / Finance

Bachelor Of Business Administration - Bba, Business / Psychology