Al Serize Email & Phone Number

Royal Palm Beach, Florida, United States

• Key Contributor to Revenue-Generating Projects: Part of a critical project as a lead engineer, contributing to over 50% of the company’s revenue, underscoring my significant impact on organizational success.
• Cross-Functional Collaboration: Partnered seamlessly with project managers, QA teams, other teams and steak-holders to address complex technical challenges, emphasizing strong problem-solving abilities and a.
• Code Quality Assurance: Conduct comprehensive code reviews, identifying and resolving bugs and vulnerabilities through industry-standard methodologies, ensuring the delivery of robust and reliable software.
• Mentorship and Team Development: Provided guidance and mentorship to junior developers, specializing in web technologies, databases, and the company’s custom ordering platform, significantly enhancing team performance.
• Champion of Communication and Collaboration: Promoted a culture of respectful and transparent communication, contributing to a positive and collaborative work environment across all levels of the organization.
• Innovative Solution Design: Review and refine project specifications, designing solutions that consistently exceeded client expectations, demonstrating creative thinking and technical acumen.

West Palm Beach, Florida, United States

• Maintained a comprehensive and current understanding of business processes, needs, and objectives for multiple clients, demonstrating a keen ability to align technological solutions with business strategies.
• Collaborated effectively with developers and engineers to conceptualize and implement technological solutions, showcasing strong teamwork and leadership skills.
• Analyzed and evaluated web solutions to ensure they met diverse business requirements, demonstrating critical thinking and problem-solving abilities.
• Excelled in breaking down complex technical ideas and issues into understandable, non-technical terms for business executives, ensuring clear communication and understanding across different departments.
• Worked closely with product teams to define and prioritize partner feature requests, playing a pivotal role in product development and enhancement.
• Utilized Open Source CMS Systems, including Drupal and Mura CMS, to deploy custom intranet sites and develop tailored informational websites, demonstrating proficiency in leveraging diverse content management platforms.

Atlanta, Georgia, United States

• Developed new functionalities utilizing Object-Oriented Programming (OOP) in CFML, JavaScript, jQuery, CSS3, and HTML5, showcasing advanced technical skills and innovative problem-solving.
• Managed and maintained over 20 different client codebases, demonstrating exceptional organizational and multitasking abilities.
• Troubleshot and resolved technical issues across various codebases, ensuring optimal functionality and user experience.
• Supported and developed new functionalities for the fulfillment system to enhance productivity, contributing significantly to operational efficiency.
• Employed Agile and Kanban principles in workflow management, showcasing adaptability and proficiency in modern software development methodologies.
• Optimized web applications for enhanced speed, scalability, and security, ensuring high performance and reliability.

Miami-Fort Lauderdale Area

• Oversaw the integration with third-party marketplaces, demonstrating expertise in collaborative and cross-platform operations.
• Developed custom inventory feed integrations for smaller websites utilizing the company's extensive product catalog, showcasing innovative solutions in inventory management.
• Managed the Web and Fulfillment Team, providing leadership and strategic direction to ensure efficient and effective team operations.
• Monitored office workflow and administrative processes, ensuring smooth and uninterrupted business operations.
• Collaborated closely with organizational leadership and the board of directors to develop and guide operational strategies, playing a key role in the company's strategic planning.
• Managed daily operations and provided oversight for multiple third-party web stores, driving increased sales and enhancing online presence.

Huston, TX

Coldfusion Development with MS SQL. Fulfillment Logistics for front-end website and fulfillment business tool.

Miami/Fort Lauderdale Area

• Manage lead generation sites
• Manage Dupral Platform as the main CMS for all micro sites.
• Increase customer acquisition
• Manage and Deploy AWS Cloud Infrastructure for Web and VOIP.
• Created and managed marketing budget, ensuring maximized ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Miami, Florida, United States

• Oversaw the integration with over 100 different websites and third-party marketplaces, demonstrating expertise in collaborative and cross-platform operations.
• Developed custom inventory feed integrations for smaller websites utilizing the company's extensive product catalog, showcasing innovative solutions in inventory management.
• Managed the Web and Fulfillment Team, providing leadership and strategic direction to ensure efficient and effective team operations.
• Monitored office workflow and administrative processes, ensuring smooth and uninterrupted business operations.
• Collaborated closely with organizational leadership and the board of directors to develop and guide operational strategies, playing a key role in the company's strategic planning.
• Managed daily operations and provided oversight for multiple third-party web stores, driving increased sales and enhancing online presence.

Fort Lauderdale, Florida, United States

• Strategically managed Social Media and Online Marketing, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Email Marketing campaigns. Demonstrated expertise in developing and maintaining.
• Engineered a custom fulfillment platform to efficiently handle increasing volumes, showcasing advanced technical and problem-solving skills.
• Conceptualized, planned, and executed innovative designs for a diverse array of website properties, displaying creativity and attention to detail.
• Expertly troubleshot and resolved various website issues, including scripting errors and usability problems, ensuring smooth and efficient website operation.
• Led website development projects from concept to execution, transforming mockups into functional web presences using HTML, JavaScript, AJAX, and JSON.
• Specialized in front-end website development utilizing Drupal, demonstrating proficiency in CMS platforms.

- Developing and implementing effective search engine optimization (SEO) strategies. This includes conducting keyword research, competitor analysis, and understanding the latest SEO trends and algorithms.- Conducting regular analysis of the website's SEO performance. This includes tracking rankings, website traffic trends, and user engagement metrics..

Adobe Certified Professional, Adobe Coldfusion

Education record

New Media