Alfred Silverstein Email & Phone Number

New York, Ny, Us

Boulder, Colorado, Us

• Increased Demand Generation: Elevated demand generation activities by 50% month-over-month, significantly increasing brand awareness and market engagement among RIAs, Wealth Advisors, and Fund Managers.• Strategic Targeting & Growth: Developed targeted campaigns tailored for the RIA and Wealth Management sectors, achieving an 75% increase in MQL to SQL conversions through targeted email and content strategies.• Account-Based Marketing (ABM): Spearheaded ABM initiatives, focusing on high-value accounts within financial advisory and wealth management, which boosted inbound leads by 25% and lowered • Marketing Operations: Leveraged CRM and analytics tools to streamline lead nurturing processes, resulting in 25% improved lead response rates and a more robust sales pipeline.• Content and Thought Leadership: Positioned TIFIN as an authority through content-driven campaigns, including webinars and whitepapers, achieving high engagement rates and establishing a credible brand presence among target clients.

New York, Ny, Us

Banana Exchange is an AI-powered fintech with two key products supporting the small business/SMB financing and MCA community. The Banana Funding program provides capital to direct lenders by factoring their existing portfolios, while the Banana Marketplace matches ISOs/Brokers with the most relevant Merchant Cash Advance (MCA) funders using smart matching AI.Strategic Leadership:-Develop and execute comprehensive revenue growth strategies for Banana Funding and Banana Marketplace.-Drive market expansion and customer engagement initiatives to enhance business reach.Team Management:-Lead the Marketing and Sales teams, managing demand generation through inbound and outbound channels.-Enhance brand presence and recognition through innovative marketing campaigns and strategic initiatives.Marketplace Growth:-Spearheaded user base and revenue growth for Banana Marketplace, significantly increasing customer engagement and transaction volume.Sales Planning & Execution:-Oversee revenue forecasting and target setting for Banana Funding and Banana Marketplace.Implement strategic sales plans to achieve business objectives and drive revenue growth.Customer Relationship Management:-Introduced and implemented customer experience metrics, collaborating with account managers to enhance client retention and satisfaction.-Foster strong relationships with key stakeholders to drive business growth and customer loyalty.Cross-Functional Collaboration:-Coordinate with Finance and Product Development departments for data-driven decision-making.-Drive initiatives that enhance operational efficiency and customer satisfaction through cross-functional collaboration.

New York, Ny, Us

ChargeAfter is pioneering the embedded lending network for point-of-sale consumer financing for merchants and financial institutions (BNPL and embedded finance). Powered by a network of lenders and a data-driven matching engine, ChargeAfter streamlines the distribution of credit into a single, secure, and reliable embedded lending platform.Key Achievements:Leadership & Team Building:-Assembled and led a robust Account-Based Marketing (ABM) and communications team targeting diverse market segments, from SMBs to enterprise clients. Demonstrated expertise in team leadership and market segmentation.Process Optimization:-Established data-driven reporting mechanisms to track ROI across all marketing channels, resulting in a significant boost in MQL to SQL conversions. Showcased proficiency in marketing analytics and process optimization.Strategic Mar-Engineered strategic marketing plans that generated over 30% year-over-year growth. Proven track record in strategic planning and executing marketing campaigns.Stakeholder Engagement-Orchestrated partnerships with industry leaders to amplify product and channel expansion. Excelled in stakeholder engagement and partnership development.

New York, Ny, Us

Boost Payment Solutions is a leader in B2B electronic payments, optimizing the initiation, processing, receiving, and reporting of B2B commercial card payments. Boost’s technical innovations have transformed commercial cards into a cost-effective, scalable, and secure alternative to traditional checks, wires, and ACH.Key Achievements:Digital Marketing & Brand Management:-Led a comprehensive digital marketing and brand overhaul, including a new website and PR strategy, driving significant increases in qualified leads and transactions. Demonstrated expertise in digital marketing strategy and brand management.Global Product Strategy & Market Expansion:-Championed the global product strategy, focusing on cross-border payments, which expanded the company’s reach into new international markets, significantly boosting the global user base and revenue.SEO, SEM, and Account-Based Marketing (ABM):-Initiated and executed SEO, SEM, and ABM strategies, elevating targeted traffic and engagement. Successfully increased targeted traffic, showcasing proficiency in digital marketing and strategic planning.

New York, Us

Symphony is an encrypted, secure messaging and collaboration platform that is transforming the way users communicate effectively and securely with a single workflow application -- acquired by 15 bank consortium led by Goldman Sachs in September 2014. Currently at a 1B+ valuation.On the executive leadership team at Symphony, responsible for all acquisition and retention marketing, branding, social, PR/communications, product marketing, and events. Employee number 10.Created marketing organization from the ground up, recruiting experts to support all aspects of marketing and communication functions, resulting in a full marketing operation of 15 people. Created Symphony brand name, identity and core messaging; launched and evangelized Symphony brand in October 2014; created and executed communication strategy alongside initial investors (and clients) including Goldman Sachs, JP Morgan Chase, BofA, HSBC, Blackrock and Credit Suisse.Led world-wide communication, press activities and media engagement, receiving expansive coverage across outlets such as the NYTimes, WSJ, Financial Times, CNBC and TechCrunch.Developed product positioning, messaging architecture, and vertically-focused marketing strategies that aligned with customer journeys and sales objectives. Built demand generation and sales development processes, including CRM and marketing automation implementations for Salesforce.com and HubSpot; developed and launched company's first demand generation programs, exceeding quarterly expectations for new MQLs, SQLs and revenue.

New York, Us

Pearl River, New York, Us

AudienceFUEL is an ad:tech company that created financial leverage for digital and mobile marketing and media companies through trade and pricing optimization. Clients included Hearst, Conde Nast, and the New York Times -- profitable after one year of operation.Conceived, managed and launched AudienceFUEL's proprietary and patent-pending ad-optimization technology solution.Led all brand marketing, business development, product marketing and sales efforts for AudienceFUEL's SaaS platform; created new revenue streams for media giants including ABC, CBS, Warner Bros., Turner and National Geographic. AudienceFUEL earned incremental revenue for its clients in excess of $3 million per month within 1 year.Created valuable partnerships and relationships with media outlets, industry influencers and advertising agencies.Created Media Advisory Board consisting of ad:tech and media industry leaders and CEOs to provide guidance on future marketing and product development efforts.Successfully led company through its acquisition and transition to new ownership beginning in July of 2012 and then to Active International in 2014.

Pearl River, New York, Us

Active International develops custom solutions that create financial flexibility for businesses through innovative approaches to Corporate Trade.Led company's digital innovation strategy resulting in the launch of AudienceFUEL – a separate company owned in part by Active, for which I served as President and co-Founder.Defined the company's digital offerings and strategy. Created and delivered a new brand profile with a "promise of excellence" to the advertising community and clients. Reported to the Chief Strategy Officer.Led brand positioning, digital media strategy, and business development for media trade and barter giant, Active Financial Services, resulting in a 35% year over year growth in digital media billings.Provided thought leadership and direction in digital and emerging media for Active's media partners and Fortune 500 clients.Created partnerships with best-in-class technology providers to facilitate and improve media buying and delivery across display, social, mobile, and traditional media channels, providing operational efficiencies and significant increases in net revenues.

New York, Ny, Us

Served as the strategic and account leader for Target, HBO, AOL, and Emirates Airlines.Developed and managed award winning, multi-media lead generating and branding campaigns.Leveraged 1st and 3rd party data and consumer research along with campaign performance data to refine strategy, targeting, messaging, and future marketing efforts.Managed billings in excess of $100 million across four accounts while managing a team of 25+ people.

New York, Ny, Us

Planned and led the strategy, development, and execution of IBM's B2B Global Industries' strategy --including world-wide cooperative campaigns with companies such as Siebel (now Oracle) and Ariba(SAP).Led successful omni-channel advertising effort introducing the LG brand, plasma and LCD televisionproducts to the US market.Led digital and direct marketing efforts supporting AT&T Wireless's American Idol sponsorship withthe development of a comprehensive marketing effort which included DRTV, Direct Mail, Email, SMS,POS and display advertising efforts.

New York, Ny, Us

New York, Ny, Us