I am a Digital Marketing professional with over 7+ years of experience, out of which I have dedicated 5+ years to managing PPC accounts across Google Ads & Facebook Ads. My career in the field of digital marketing has been characterized by a strong track record of success in delivering PPC campaigns that drive tangible results.Throughout my journey, I have cultivated expertise in various facets of digital media, including meticulous landing page analysis, performance metric tracking (impressions, ROI, quality scores), and efficient budget allocation across multiple campaigns. I pride myself on my hands-on approach to digital marketing, which allows me to leverage data-driven insights for campaign optimization.My skills extend to overseeing both paid search and display campaigns, Pay-Per-Click programs, website maintenance, and collaboration on conversion optimization. With a keen eye for detail and a knack for effective stakeholder communication, I have consistently automated, optimized, and elevated digital marketing strategies to achieve positive outcomes, such as increased web activity, lead generation, and sales opportunities.As a digital marketing specialist, I am deeply passionate about creating and executing successful advertising campaigns that bring highly targeted traffic to websites. My expertise in search engine marketing has empowered businesses of all sizes to meet their marketing objectives through strategic planning, precise execution, and ongoing campaign refinement.I firmly believe in a data-driven approach, using key metrics to assess campaign performance and making informed decisions to maximize return on investment. Whether the goal is lead generation, sales growth, or brand awareness, I understand that success hinges on a blend of factors, including a clear understanding of the target audience, impactful messaging, and a commitment to continuous testing and improvement.I have also managed various advertising platforms, including Facebook catalogue ads and Google Shopping ads, contributing to a holistic skill set that encompasses both B2B and B2C campaign specialization. My experience in running successful e-commerce and lead generation campaigns across diverse social media platforms and Google Ads reflects my adaptability and expertise in adapting strategies to specific business needs.