Roy Alter Email & Phone Number

New York, New York, United States

New York City Metropolitan Area

• Leveraging cutting-edge, data-driven video creation and distribution technologies, I lead the development of innovative 0-to-1 products enhancing B2B2C content creation, experience, and distribution across diverse.
• Spearheaded the development of 15 creative-centric tools, significantly improving the content creation,design and editing process for B2B2C video programs using AI-driven technologies.
• Led cross-functional teams in a SaaS ecosystem to deliver cutting-edge, AI-driven video creation tools, facilitating high-quality video creation achieving a 600% improvement in time to value.
• Enhanced platform collaboration capabilities, resulting in a 25% reduction in project completion times and a 30% improvement in Customer Health Scores.

New York City Metropolitan Area

• At the forefront of viewer experience innovation, I strategize and implement cutting-edge solutions to redefine how industries engage with video content. Owning the Viewer Experience (VX) roadmap and product.
• Established the Viewer Experience (VX) Center of Excellence, achieving a 63% lift in video performance metrics for major accounts.
• Doubled email penetration rates and achieved a 32.9% increase in CTA click rates, setting new benchmarks for engagement and viewer retention.
• Cultivated industry-wide adoption of best practices, influencing Fortune 500 brands and significantly improving customer experience programs by 22-30%.

Tel Aviv Area, Israel

• Spearheading creative strategy and direction, I leveraged innovative technologies to deliver unparalleled viewer experiences, establishing SundaySky as a leader in creative video solutions.
• Directed over 100 videos, significantly contributing to the acquisition of 30+ new logos through unique tailored pre-sale experiences.
• Led a VX-centered redesign for Verizon FiOS, enhancing user interaction and engagement, resulting in a 63% lift in views.
• Fostered a culture of innovation and collaboration, guiding a dynamic team of creatives to produce trendsetting content and groundbreaking viewer experiences.

Tel Aviv District, Israel

• Leading SundaySky's Creative Studio, I managed a diverse team of creatives in the fast-paced environment of digital video production, achieving significant milestones in creativity and innovation.
• Grew the studio team from 9 to 15 professionals, enhancing our creative capabilities and enabling us to tackle a wider array of projects with increased complexity and creativity.
• Directed and contributed to the execution of over 250 videos, pushing the boundaries of visual design, motion graphics, and viewer engagement.
• Fostered a culture of innovation and excellence, leading to the development of groundbreaking viewer experience flows and content strategies that significantly elevated project outcomes and client satisfaction.

Tel Aviv District, Israel

• As Alteröy, I offered a broad spectrum of design services, from graphic design to VFX, setting a high standard of creativity and technical excellence in freelance projects.
• Collaborated with diverse clients to bring visions to life, leading to successful engagements and high client satisfaction.
• Contributed to feature film title design and seamlessly integrated VFX into live-action footage, enhancing cinematic experiences.
• Navigated a variety of creative challenges, delivering engaging and visually striking outcomes across multiple media formats.