- Implemented a new data driven attribution model for Google Ads campaigns which resulted in improved conversion rates, ROAS and profitability.- Designed and optimized multiple high-converting landing pages for Google Ads campaigns.- Managed multiple Meta Ad campaigns with strategic budget allocation.- Conducted A/B testing on Meta Ads and Google Ads campaigns to enhance user experience and improve conversion rates.- Worked on the implementation of omni-channel communication platform for WhatsApp Business and social media business messaging, improving customer engagement and conversion tracking across all channels.

- Managed Google Ads and Meta Ads campaigns for multiple businesses around the world.- Developed high converting landing pages for several clients in Middle East and Australia.

- Co-Founded and incubated our startup Bettershark Private Limited in Technology Business Incubator, NIT Calicut.- Built and launched a gadget-reviewing website Bettershark.com, which focuses on affiliate marketing by collaborating with cross-functional teams including engineering, design and marketing.- Managed market research, agile product roadmaps, releases and marketing of the product.- Conducted market research and competitive analysis to identify new growth opportunities and made product decisions.- Ranked 1000+ keywords on search engines including Google, Bing, DuckDuckGo etc...- We achieved 300K+ visitors per month for the website in the first 2 years.- Amazon India has selected our company as one of their top affiliate partners in India in 2020.- Led our team of developers to build an MVP of our next project, an AI Chatbot for gadget recommendation using Python and RASA framework.

- Built an E-Commerce website for selling bulk custom T-Shirts online (swencustomizers.com).- Involved in ideation, agile product roadmap, agile product development and marketing.- Achieved 10000+ organic visitors per month for the website through successful market campaigns.- Sold more than 10,000 custom T-Shirts and apparel through the website and social media platforms combined in 2 years.