Althea Fung Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, Ny

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Work on projects, to develop content related to the health industry.● Write, edit, and review resources.● Articulate content for relaying information to people, e.g health advice web content for patients, educational/awareness material, etc.● Develop customized content for company newsletters● Research and articulate Journal manuscripts for peer review.● Prepare materials for clients that require content for the public relations team, such as press releases.● Thoroughly review content, to ensure that the content, format, and structure of the documents comply with the regulatory, journal, or other guidelines● Reviewing and proofreading materials to check the quality and scientific accuracy (when specified as a requirement by the client)● Monitoring deadlines and ensuring projects are delivered on time.● Maintain active communication with clients, and incorporate their feedback to iterate and update content.● Mentoring and guiding aspiring writers, so that they may develop and reach their full potential.

New York City Metropolitan Area

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Continuously analyze market conditions and trends to execute strategic campaigns that expand and attract target audiences. ● Deploy a marketing mindset with proven experience developing content strategies built on the audience and competitive insights, customer journey maps, multimedia content production, and multi-channel distribution plans.● Shape the overarching content marketing strategy, ensuring digital channels and touchpoints align with the organization’s voice, tone, and editorial guidelines.● Create, design, and edit articles about the various reports, studies, and surveys conducted by FirstWord relating to the pharmaceutical industry. ● Cross-collaborate with internal and external clients to plan and execute webinars and virtual roundtable discussions. ● Organized interviews with analysts, editors, external experts, and clients to create original content increase buyer recognition, and promote the brand.● Identify key trends in engagement levels, leverage industry knowledge, and applications, utilizing consultative skills to gain new accounts, and appeal to new audiences. ● Track and analyze key metrics to monitor performance and demonstrate overall program effectiveness.● Consistently seek opportunities to cultivate relationships

New York, New York

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Developed the organization’s online publishing strategy and created content to support marketing campaigns for a leading hospital system. ● Deployed and oversaw editorial planning for webpages, e-newsletters, and other electronic marketing activities. ● Contributed to SEO and SEM activities including developing original campaign content for monitoring web analytics. ● Produced daily and weekly content, while working on various editorial projects and initiatives.● Coordinated interviews with sources including C-suite executives and physician leaders. ● Served as project manager for a variety of complex web content projects and oversaw content production workflows and assignments to meet deadlines.● Facilitated open lines of communication between internal departments and stakeholders'detailed communications.● Promoted employee development and teamwork through exceptional personnel management, emotional intelligence, and communication.

Greater New York City Area

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Created technical outlines and drafts for review and approval by technical specialists and project management ensuring that final documents met applicable contract requirements and regulations.● Analyzed and edited content for various member publications on topics including hospital finance, legal and regulatory compliance, and diversity and inclusion.● Consulted relevant information sources, including library resources, technical and financial documents, and client and project personnel, to obtain background information, and verify pertinent guidelines and regulations governing project deliverables.● Developed strategic communications plans across several healthcare-related topics.● Served as chief copy-editor for print publications, including guidebooks.● Tracked issues and create solutions with team members.

Manhasset, Ny

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Developed strategic production strategies and road maps for the organization resulting in increased audience engagement.● Executed content strategy assignments from the Digital Director to optimize and grow the network’s profile and content offerings on its digital and social media platforms and added new platforms when possible.● Coordinated media coverage and advertising campaigns for major events.● Edited digital content for the largest health system in the state, producing content for adult and pediatric services. ● Collaborated with internal videographers and vendors to produce promotional and educational videos.● Designed original content templates and structures for medical-related educational programs. ● Conducted A/B and MVT testing for email campaigns and web copy

Tarrytown, New York

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Produce content related to news and information on the New NY Bridge Project and other things.● Research and curate material from various sources.● Articulate content, to incorporate key pieces of information.● Main consistency in tone and style of content.● Review content for mistakes in spelling, grammar, etc.

New York, Ny

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Plan & manage day-to-day operations.● Supervise the work of, and guide team members.● Build and nurture a team of talented writers.● Assign tasks for writers, and editors. ● Create & manage detailed content schedules.● Oversee proofreading procedures and edit copy when necessary.● Assist in evaluating finalized copy for compliance with policies, style, and tone.● Implement best practices, workflows, tools, and templates to maximize the efficiency and effectiveness of the work process.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Worked as a staff reporter / web producer specializing in health care policy.● Develop story ideas based on leads or as assigned by conducting research, investigating and observing.● Meet all deadlines for projects as requested by the managing editor.● Edit written pieces by other reporters on staff to check for clarity, grammar and overall story presentation; make suggestions and assist with any revisions that need to be made.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Assist senior writers and management in day-to-day operations.● Perform tasks as required.● Research and curate content on the assigned topics.● Familiarise and learn professional standards and procedures adopted by the company in its operations.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Assist in content development.● Research and curate content on assigned subjects.● Review content for quality and readiness for production.● Assist in daily operations.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Prepare content related to the news.● Review content for quality and readiness for production.● Write articles on various subjects.● Ensure facts and figures are correct, by cross-checking from multiple sources.

M.S., Journalism

Activities and Societies: Columbia University Chapter of NABJ

B.A., Journalism