Leader in brand and digital marketing services based in the Midwest. We provide dynamic marketing support for our clients through strategic, brand-led marketing. Our core areas of focus are: brand strategy/development, paid digital marketing (social media, display, SEO, influencers), creative content planning and PR.

Lead marketing and brand strategy for the Zales brand at Signet Jewelers, the world’s largest retailer of diamonds. Responsible for helping drive $1.8B of the company’s $5.2B in annual revenue. Manage an annual marketing budget of $100MM+, with a team of five direct reports, cross-functional team members and agency partners.Launched the new Zales brand campaign, “This is How We Shine” and new, exclusive, collections with Serena Williams, Vera Wang and Enchanted Disney across all marketing channels, including OLV/broadcast TV.Proven track record of driving exceptional digital performance marketing results leveraging in-depth expertise of SEO, SEM, social media advertising and data analytics to optimize campaigns and ROI.Oversee social media creative including a $1.1MM influencer program, the launch of our new TikTok platform, AR/VR try-on experiences on SnapChat and the pilots of new brand experiences in the Metaverse.Drove a 50% year-over-year comp in 2022, resulting in the brand’s best year on record, including the highest holiday seasonal sales ever - demonstrated by 30% growth.

Launched Hyatt’s largest global commercial offer in years, generating nearly $180M in revenue and over 1M room nights across all brands. Developed an integrated process for more efficiently and effectively identifying global revenue needs across the entire Commercial Services organization to more optimally deploy resources against the company’s largest revenue opportunities.

Oversaw global branding and marketing for Hyatt hotel’s three most profitable full-service brands, Hyatt Regency, Hyatt Centric and Grand Hyatt, responsible for approximately $3.3 billion dollars of the company’s annual $4.7 billion in revenue.Drove awareness, affinity and revenue across full-service brands with a wide variety of targeted domestic/international social media and digital campaigns that deliver a ROI of 8x to 23x, contributing to Hyatt’s most profitable year on record.Partnered with the loyalty, sales and revenue management teams to develop rich offers that increase membership acquisition, preference and the repeat business of our most valuable guests.Leveraged global consumer insights to reposition the Grand Hyatt brand to drive growth and differentiation in the portfolio and amongst competition; revitalized the brand’s visual identity, including sales and marketing materials, owned-channels and campaign assets.

Responsible for launching the new HealthSmart brand as the umbrella brand for a variety of legacy brands including Mabis, DMI, Briggs Healthcare, Duramed, Switch Sticks and Brazos Walking Sticks. Managed an internal team of 12 employees to build the brand across all channels and worked with senior management to define the new HealthSmart brand vision, mission and positioning. Stewarded the image of the new HealthSmart brand by defining the brand guidelines and tone of voice and by extending that vision to all owned assets including online apps, packaging, trade shows, catalogs, sales materials, and e-commerce/social communications and content strategy.

Managed strategic brand campaign development and day-to-day advertising needs for Charming Charlie jewelry (at the time, the fastest growing specialty retailer in the US focused on woman's fashion accessories) and Physicians Formula cosmetics. Responsible for managing the design development of Charming Charlie's e-commerce website and coordinating the project in tandem with the Magento platform team.

Responsible for the management of all day-to-day advertising needs for True Value Hardware including website development and maintenance, online advertising, television, radio, print, SEM, aspects of social marketing, etc.Also responsible for managing special campaigns for Macy's - particularly programs targeted towards Millennials.

Supervise all day-to-day consumer advertising needs for Delta Faucet including creative development and production of all television, print, and promotional campaigns.Work in tandem with agency creative teams and strategic planners to help determine Delta’s brand guidelines and overall advertising approach.Execute advertising campaigns for new product launches in collaboration with Delta’s other agencies (i.e. Trade, PR, Media, Digital and Web).Organize and facilitate execution of all research needs (i.e segmentation studies, ethnographies, concept optimization and focus groups) that help to inform or confirm the success/direction of a creative approach.Conduct quarterly competitive reports and monthly website/SEM trend reports using findings to inform the brand’s annual advertising planning strategy.

Created, developed and executed national sweepstakes promotions for Citi Cards and Citibank Retail.Managed all promotional details associated with hiring/managing the sweepstakes company, event company and legal council.Collaborated with other agencies, outside partners and client to bring sweepstakes, events and a cohesive advertising campaign to market.Ideated and organized national street team activity and buzz events in conjunction with the larger promotional effort.Assisted brand and media agencies with campaign ideas for print, television, online, non-traditional and in-branch advertising.Responsible for managing the creative redesign and building of Case New Holland’s tractor websites “MyBoomer.com” and “8N.com”.Worked closely with off-shore development companies, Case New Holland’s international marketing team, their other advertising/media agencies, as well as internal groups, to organize data, check specifications and gain approvals on all aspects of the website.

Managed partnership programs/campaigns with organizations such as the 2008 Beijing Olympics, Oprah’s Big Give, Visa and The American Cancer Society.Developed and executed sponsorship programs in conjunction with the Chicago Bears, Chicago Bulls, Chicago Blackhawks, Chicago White Sox, Washington Redskins and the New York Giants.Managed both promotional and digital campaigns for United’s annual fare sales, route launches and Managed day-to-day activities related to the development of internal promotional assets for United’s marketing communications team as well as international sales materials for both the United sales team and United Cargo team. Worked directly with United’s in-country managers across the world to facilitate project reviews and approvals of advertising/sales materials.Organized/managed a ten-language translation process for United.com and other print and digital materials.

• Responsible for all day-to-day advertising and marketing needs for The Beaches of Fort Myers & Sanibel’s $6 million dollar media and advertising budget. • Reported to the VCB’s executive director and worked closely with sales staff, PR, international offices (UK, Germany and France) and advertising agency to research and define the bureau’s advertising direction.• Redesigned the bureau’s website, fortmyers-sanibel.com, adding features such as hotel comparisons and amenities, daily itineraries, mapping, personal shopping cart, videos, etc. Also facilitated translating the site into several languages.• Created a new version of The Beaches of Fort Myers and Sanibel guide book as well as a less expensive “tickler” piece for people who had not yet committed to visiting the destination.• Presented advertising and marketing program updates to industry partners on a monthly basis.• Created and continued to manage a program that provides $1.5 million worth of added-value promotions annually to the bureau’s $6 million budget.• Responsible for organizing and planning the VCB’s annual sales and marketing meeting.• Collaborated with the advertising agency to develop a robust co-op advertising program for all local industry partners.• Coordinated all print, TV and video creative shoots with agency, vendors and local businesses/hotels• Supported the sales team by helping organize/execute international FAM tours of The Beaches of Fort Myers and Sanibel.• Member of Destination Marketing Association International.

• Managed advertising and marketing for Southwest Airlines Vacations, ATA Vacations, Funjet Vacations, TransGlobal Vacations, Adventure Vacations and Milwaukee Electric Tool. • Organized and managed an annual $6 million print campaign for Southwest Vacations and Funjet Vacations. • Responsible for strategic development and presentation of new campaign ideas, project management and client budget/billing.• television, radio, event promotions, point of purchase, magazine/ newspaper/print collateral, direct response, web development, online and co-op advertising.

• Responsible for managing day-to-day office responsibilities for 13 people.• Reviewed and distributed business plans from potential business partners.• Organized meetings, greeted CEOs and investors, and answered phones.• Handled distribution of press releases for funds.• Arranged mailings and details for annual meeting.

• Managed multiple stores’ daily business operations. • Supervised and trained five employees to achieve all corporate expectations, while maximizing both employee productivity and efficiency. • Developed monthly budgets and verified all cash balances for daily deposits.• Verified inventory; ordered and merchandised all store products; monitored overall appearance and maintenance of the store. • Conducted daily safety inspections of store property; resolved customer service issues; and advised corporate headquarters of serious product complaints.