As the CRM & Digital Marketing Manager at Talentia Software Group, I lead the strategic integration of customer relationship management and digital marketing initiatives to enhance our engagement with clients and prospects. My deep passion for Salesforce drives me to continually optimize our CRM systems, ensuring efficiency, data integrity, and actionable insights that fuel customer-centric strategies.Certified in both Salesforce.com and HubSpot, I spearhead the development and execution of digital marketing campaigns across various channels, including email marketing, social media, content marketing, and SEO, to boost brand visibility and generate qualified leads. My approach is data-driven, focusing on analytics and KPIs to refine strategies for maximum impact.Beyond my professional role, I am the founder and leader of the Apulia Trailblazer Community, where I actively engage with like-minded professionals to share knowledge, best practices, and innovations in Salesforce. This community leadership reflects my commitment to staying at the forefront of CRM advancements and fostering a collaborative environment for learning and growth.Collaboration is central to my work, as I partner with cross-functional teams to align marketing efforts with broader business objectives and ensure our CRM tools are seamlessly integrated into sales and customer service processes. My goal is to create a seamless customer journey, leveraging the latest digital tools and techniques to keep Talentia at the forefront of the industry.

As an experienced and certified Salesforce.com administrator I'm in charge of Manage users, data, and security; maintain and customize Sales Cloud, Marketing Cloud and Service Cloud applications; Implement, customize and maintain the Customer and Partner Community; design advanced reports, dashboards, and business process automation.I also manage the Marketing Automation tool (Hubspot) having skills on designing, building, and implementing marketing workflows. I'm both Pardot and Hubspot certified.I've led important projects of CRM migration to Salesforce.com from Act, Akuiteo, Microsoft and merge of different Salesforce orgs.I've recently been leading the new Sales Process implementation for the entire group in order to fulfill the international business management needs.As a long-standing Salesforce customer (since 2005) I've been participating in many events also acting as testimonial. I'm the founder and the Trailblazer Community leader for Apulia region.

As CRM Manager I'm in charge of supervising and maintain the installation, configuration and support of the organization's customer relationship management (CRM) software. I'm also repsonsible for the implementation and usage of the Marketing Automation tool.

As technical translator I was in charge to translate into Spanish and Italian from English all the technical documentation related to Cezanne's product range. I've been also involved in direct marketing projects both in Madrid and Bari offices.

One to One Spanish Language lessons for the preparation of the University examination.One to One Italian Language lessons to spanish native speakers.