Mozilla exists to build the Internet as a public resource accessible to all. Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla designs, builds, and distributes software (including the Firefox browser) that allows people to enjoy the internet on their own terms.I lead Lifecycle Marketing, Retention, CRM and Loyalty efforts by:• Overseeing a team of Lifecycle Managers across all product areas• Building the vision and roadmap for Lifecycle at Mozilla• Developing automated lifecycle marketing journeys across owned channels - email and in-browser to increase subscriber retention and renewal rates.• Collaborating with the Editorial and Communication teams to deliver a cohesive narrative to our subscribers and followers• Collaborating with our Paid Media team to map the complete picture across paid and owned channels• Analyzing the user journey and report on results and identify and apply key findings to future activation• Working cross-functionally with Product, Data Science, Creative and Product Marketing to build strategic marketing initiatives that map back to business goals and product roadmaps

Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated over $6.1 million USD to fund sanitation projects in the developing world.I lead Lifecycle Marketing, Retention, CRM and Loyalty efforts by:• Making TP a feel good experience for customers.• Leading team on execution, development, design, and deployment of global email marketing program including promotional, transactional and triggered email programs across multiple customer segments.• Partnering with digital product team on feature development for customer personalization, subscription management and customer re-ordering.• Leading strategy and execution of limited edition TP campaigns. Supporting team on evergreen product campaigns, impact communications, brand campaigns.• Developing customer segmentation and insights research for subscription customers.• Research and testing new CRM channels (SMS, Push) and loyalty offerings.• Partnering with Head of Growth on goal setting, cohort analysis and creating baselines for core retention marketing metrics (Returning Customer Orders, LTV, Repurchase Rate, CAC, AOV).• Being an all around mensch.

Casper is a global sleep company improving the way the world sleeps. The company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture. As a Retention and Loyalty Marketing Manager, I:Worked cross-functionally with marketing, customer experience and data team to analyze customer trends, create dashboards to track customer engagement KPIs, and provide recommendations for new customer loyalty initiatives. • Managed and tested new sharing dynamics for customer referral program generating over $1M monthly in revenue. • Optimized the consumer post purchase journey using segmentation, channel development and audience insights.

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. As a non-profit organization, they work to bring sustainable solutions, providing clean and safe drinking water, to those in developing countries. In 13 years, they've been able to bring healthier living conditions to over 10 million people in 28 countries.As a Loyalty Marketing Manager, I:• Developed and executed 2016 Loyalty Marketing strategy for consumer and brand partner audiences representing 60% of the organization's customer base.• Led end-to-end marketing campaigns for impact reports, seasonal promotions and platform engagement.• Created business cases using consumer insights and business tensions to develop platform infrastructure that automated highly transparent donor impact communication. Led case to development with Engineering. • Worked cross functionally with product marketing to launch a new subscription product and implemented new features to increase consumer lifetime value.• Initiated business concepts, conducted vendor due diligence, and led vendor relationships during transition to new email service provider. On-boarded new users and increased email campaign output by 50%. • Increased average open rate of email communications by 15% and click-through rate by 5% in six months.

• Lead programming, content and implementation for online donor reporting• Lead and produce consumer e-mail marketing strategy• Tied over 5,000 fundraisers and 100K+ donors directly to a grant portfolio of $20M water projects with photos and GPS coordinates

• Responsible for targeted e-mail reporting program for 25 grants ($10M portfolio)• Created communications on grant programs for a supporter audience of 50K+• Worked with Head of Product to turn support insights into product features

• Created communications on grant programs for a supporter audience of 50K+• Raised over $1.3 million for water projects in Ethiopia by planning activations and acting as Account Manager for a major corporate partner• Engage with fundraiser community through email, in-person events, and user research in order to cultivate relationships and translate user needs to product • Worked with Head of Product to turn support insights into product features

• Integrated major gift prospects and corporate foundation sales pipelines into CRM database• Organized assets, contracts and administration for Operations fund• Researched prospective high profile individual key donors, new markets corporations and foundations * Tracked and organized KPIs for traditional giving programs and donor retention• Oversaw creation of new supporter files in database and ensured efficiency to maximize Growth team targets• Assisted in ticket sales, set-up, and accompanied VIP guests in major gala, charity: ball that raised over $3.1 million

• Worked as a Gettysburg Heston Fellow in Masaka, Uganda. • With the Foundation for Sustainable development and The AIDS Support Organization (TASO) of Uganda to work with rural farmers groups to build clean water projects.• Surveyed and conducted a needs assessment for TASO clients• Worked with contractors and community members to build three rainwater harvesting systems• Developed guidebooks for TASO and training for basic Community Lead Total Sanitation (CTLS) in communities