Oğuz Altun Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

- Lead the chapter which mainly focus on marketing activities management of overall base customers, adopt the best new modern practices- Drive all internal stakeholders towards the ultimate goal of increasing value from existing customers thru channel based marketing campaigns- Coordinate design teams to develop integrated marcom campaign concept design elements and materials for traditional&digital media channels- Ensure E2E readiness of KVs and comms scripts of activity offerings… Show more - Lead the chapter which mainly focus on marketing activities management of overall base customers, adopt the best new modern practices- Drive all internal stakeholders towards the ultimate goal of increasing value from existing customers thru channel based marketing campaigns- Coordinate design teams to develop integrated marcom campaign concept design elements and materials for traditional&digital media channels- Ensure E2E readiness of KVs and comms scripts of activity offerings when&where needed- Rethink and refine classic approaches to drive the digitalization of business- Demonstrate clear and effective comms thru all channels (inc. digital)- Develop comms that are omni-channel and personalized by design, employ A/B testing to optimize CX&commercial performance- Work collaboratively to create seamless CX across channels, deliver first time resolution, maintain focus on customer outcome and experience regardless of delivery channel- Try new tech&services, explore digital opportunities to boost digital sales and engagement- Coordinate brand&media teams, as well as strategize paid owned comms channels with UX, UI development- Brief and lead 360 GTM plans, working w/ Brand Strategy, Digital Marketing & Media teams- Identify key marketing research needs, and plan new ones w/ Research team- Effective stakeholder management of key business relationships- Analyze market research findings, sales data and digital marketing dashboards to derive market insights- Participate in the conceptualization and design development of IMP campaigns for the business and/or specific lines of product&service- Identify target audience profile segments, market segments and potential marketing mix for integrated marcom campaigns- Work in harmony w/ agile practices Show less

Istanbul, Turkey

Istanbul, Turkey

- Brand the mobile Network, managing the marketing strategies (superiority claims & RTBs)- Lead the projects in order to increase mobile customers' Network Satisfaction Score- Boost the awareness of 5G technology in pre-heating period- Increase the customer penetration of latest mobile Network services (4.5G, VoLTE, VoWi-Fi)- Enhance the efficiency of annual mobile Network investment & rollout strategy- Drive the business input to Smart CAPEX from commercial teams, for… Show more - Brand the mobile Network, managing the marketing strategies (superiority claims & RTBs)- Lead the projects in order to increase mobile customers' Network Satisfaction Score- Boost the awareness of 5G technology in pre-heating period- Increase the customer penetration of latest mobile Network services (4.5G, VoLTE, VoWi-Fi)- Enhance the efficiency of annual mobile Network investment & rollout strategy- Drive the business input to Smart CAPEX from commercial teams, for Investment Board- Arrange Network Board monthly w/ CEO, to strengthen technical & commercial roadmap- Coordinate the internal stakeholders to initiate development and launch process- Create the linked & liquid digital comms campaigns on biddible media- Understand the market & customer needs along with upcoming trends via in depth research- Execute the marketing events for mobile Network comms to touch target audience in daily life Show less

Istanbul, Turkey

Istanbul, Turkey

Bachelor Of Applied Science (B.A.Sc.), Electrical & Electronics Engineering, 2.68

Activities and Societies: IEEE

Master Of Business Administration (Mba), Marketing, 3.46

Thesis: The effects of athlete endorsement on the relation of brand image and attitude with loyalty