Murat Altuntas Email & Phone Number

Istanbul, Türkei

Istanbul, Türkei

Programmatic Sales:• Managing the programmatic sales process, from proposal generation to order entry.• PMP rate card agreements and management.• Developing and maintaining primary trading desk relationships ranging from high-level points of contacts to media buyers and planners.• Monitoring partner performance statistics, prepare and present materials on campaign status and recommendations for improvement and incremental spend.• Monitoring and reporting of network performance and optimization of floor pricing and revenue maximization.• Operating across a diverse set of platform tools (Adserver, SSPs, 3rd party platforms and DMP).• Exploring and implementing new features as Header Bidding/Prebid solutions.• Develop and deliver any required training and upskilling within key internal teams (i.e. Sales and Ad Operations teams) and to clients.• Experience in working with Google Ad Exchange, DBM and DFP, Adform, Criteo, Admatic, Oracle BluekaiData Management:• Managing the deployment and activation of DMP and other data technology solutions, including data onboarding, creation of taxonomy and audience data sets, big data segmentation, audience syndication, analytics. • Build and maintain relationships with audience data partners and agency counterparts.• Manage data strategy for advertising clients and communicate strategies/recommendations to clients focused on audience details.• Inform inhouse business processes and strategies based on data analysis and findings• Knowledge of cross device approaches, solutions and challenges.Business Development:• Planning and integration of new advertising technologies in the company like Addressable TV / Connected TV (HbbTV – Hybrid Broadcast Broadband TV) and Dynamic Ad Insertion (DAI)• Develop and deliver documentation and training of those technologies for key internal teams and agencies and clients.• Selling and also assisting Sales teams during the sales process from first contact to campaign reporting.

• Online Yield Management• Managing 4 people operations team• Programmatic selling through open auction and private deals• Performance optimisation and reporting of network performance• 3rd Party partner management

Istanbul, Türkei

• Online Yield Management for Ströer Digital• Managing 4 people operations team• Programmatic selling through open auction and private deals• Performance optimisation and reporting of network performance• 3rd Party partner management

Istanbul, Türkei

• Customer acquisition• Adserver and RTB sales and support• Giving trainings in adserver and RTB campaign management and optimisation • Campaign management service for special clients

• Campaign management and optimisation• Reporting of campaign performance with Google Analytics and customer CRM data• Online Media Planning• Customer support• Programmatic buying through diverse DSP's like Google DBM and MediaMath

Frankfurt Am Main Und Umgebung, Deutschland

Darmstadt Und Umgebung, Deutschland

Worked as Integration Architect with TIBCO BW and Administrator for TIBCO EMS• Solving integration tasks for customers• Customer acquisition• Requirements analysis of the customers technical needs• Automation of business processes with TİBCO Designer• Establishing the system connection and administrating TİBCO EMS

Diplom, Informatik

Bsc Computer Sciences