Executive Director
Barcelona, Catalonia, Spain
Directed the digital marketing agency for Grupo Planeta, implementing innovative multichannel strategies that increased revenue by over €100 million.Led digital marketing campaigns for brands such as CEAC, Planeta Directo, Altaya, DeA Planeta, DEUSTO, and EAE, optimizing online channels to boost sales.Managed a team of 32 professionals in strategy, account management, and programming, ensuring cohesive and effective execution of marketing initiatives.Transformed the traditional… Show more Directed the digital marketing agency for Grupo Planeta, implementing innovative multichannel strategies that increased revenue by over €100 million.Led digital marketing campaigns for brands such as CEAC, Planeta Directo, Altaya, DeA Planeta, DEUSTO, and EAE, optimizing online channels to boost sales.Managed a team of 32 professionals in strategy, account management, and programming, ensuring cohesive and effective execution of marketing initiatives.Transformed the traditional business model to adapt to the digital environment, leveraging new technologies to increase customer reach and sales.Focused on continuous innovation, data analysis, and agile methodologies to quickly scale the most effective initiatives. Show less