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Fractional CMO and mentor who works with early stage tech and SaaS companies that are ready to focus on growth.I bring hands-on experience to solve marketing challenges quickly, building strategies and teams that generate demand, drive sales, and improve retention.I also have a network of trusted freelancers and specialists who bring world-class expertise when needed.Qualified Agile Marketing Leader and mentor, with certifications from ICAgile, Section, and the Association of Business Mentors.
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Fractional CmoSalt.AgencyLeeds, Gb
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Fractional CmoDebt2CollectLeeds, Gb -
Tech Cmo And MentorAlun Davies Marketing Jun 2018 - PresentCMO and mentor who works with Seed and Series A tech/SAAS companies that are ready to focus on growth.25 years of C-level marketing experience in the UK and US. Hands-on experience to solve marketing challenges quickly, building strategies and teams that generate demand, drive sales, and improve retention.I also have a network of trusted freelancers and specialists who bring world-class expertise when needed.I also mentor/advise founders and senior marketers.
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MemberFractionals United Oct 2024 - PresentA community for all senior leaders that are current or aspiring fractionals. -
Chief Marketing OfficerBidnamic Jul 2020 - Aug 2024Leeds, West Yorkshire, GbScaling international marketing and inbound sales for a high growth SAAS martech company.Grew to over 100 employees by 2023. My contribution included:• Built a growth marketing and inbound sales team from one to eight, generating a third of all new business in 2023 and achieving acquisition cost recovery within three months.• Grew the US market to the point where it represented 60% of all new business by 2024.• Directed cross-functional projects on client retention and lifetime value optimisation.• Member of the executive team that secured Series A funding from Gresham House Ventures. -
Global Marketing DirectorSearch Laboratory Jul 2016 - May 2018Leeds / London / Austin / New York, GbBoard level role with one of the UK's largest independent digital marketing agencies, with over 140 staff based in Leeds and New York.I led an internal marketing team that successfully re-positioned the business in the marketplace as a provider of enterprise-level strategic marketing services.During my tenure:• Average revenue per client increased by 90%• We launched five new services: Analytics and Data Science, Strategy and Insight, Google Analytics 360, Amazon Marketing Services, and website translation services• The US client base increased by 50%, delivering nearly one-third of group fees• Overall group fee income increased by 40%, and profits more than doubled. -
Non Executive DirectorTrustech Jan 2009 - Mar 2017Manchester, GbNon-exec role with a healthcare innovation consultancy that works with the NHS, SMEs and large corporates wanting to improve the quality and efficiency of healthcare services. -
Co-Founder And DirectorService Reality Jan 2014 - Jun 2016Sheffield, West Yorkshire, GbConsultancy using market research techniques and digital UX analyses to drive the agenda for strategic change.Clients included The Royal Bank of Scotland Business Banking, global digital marketing agency Search Laboratory, and world-renowned law firm Bird & Bird. -
Interim Marketing Director, Adviser And ConsultantAlun Davies Marketing Jan 2006 - Dec 2013Specialising in business development strategies for technology and professional service companies.Highlights included:Commercial Lead, Relitect (University of Leeds) (2010 –2013)Spin-out from the University of Leeds. Commercial lead for the team that raised over £5m funding to develop a silicon-chip based diagnostic device.Commercial Lead, SwabTech (2013)Spin-out from Manchester University NHS Foundation Trust. Commercial lead for the team that raised over £1.5m seed funding to develop a novel device to recover blood lost during surgery.Commercial Lead, Rapid Rhythm (2012)Spin-out from Manchester University NHS Trust. Commercial lead for the team that raised over £2m seed funding to develop a novel portable ECG device.Adviser, Digital Pathology Software (Leeds Teaching Hospital Trust, University of Leeds) (2011-2012)Provided commercialisation advice for innovative digital pathology software. Subsequently licensed to Roche, and utilised to roll out digital pathology in the NHS.Business Development Consultant, Liverpool Bone and Joint Centre (2008-2009)Change management and business development role with a group of specialist orthopaedic surgeons. Led negotiations on innovative outsourcing contracts with NHS trusts in the north west.Interim CEO, Sheffield Orthopaedics (2006-2008)Change management and business development role for one of the largest independent providers of surgical services in the UK, with over 20 specialist orthopaedic surgeons providing services to the NHS and private patients. During my tenure revenues increased by more than 70%.
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European Md & Global Vp MarketingRockliffe Oct 1999 - Dec 2005Campbell, Ca, UsSilicon Valley-based software company providing mobile communication software for internet service providers, enterprises and consumers. During my tenure I:• Established successful UK subsidiary with offices in Leeds, London & Edinburgh• Led the global marketing function during a period of over 60% average revenue growth p.a.• Bootstrapped European revenues to over £1m p.a. within the first two years• Secured significant Angel investment for US parent company.
Alun Davies Skills
Alun Davies Education Details
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University Of LeedsDevelopment Studies With Philosophy -
King George V Grammar School, Southport
Frequently Asked Questions about Alun Davies
What company does Alun Davies work for?
Alun Davies works for Salt.agency
What is Alun Davies's role at the current company?
Alun Davies's current role is Fractional CMO.
What is Alun Davies's email address?
Alun Davies's email address is al****@****ies.net
What is Alun Davies's direct phone number?
Alun Davies's direct phone number is +164647*****
What schools did Alun Davies attend?
Alun Davies attended University Of Leeds, King George V Grammar School, Southport.
What are some of Alun Davies's interests?
Alun Davies has interest in Civil Rights And Social Action, Human Rights, Poverty Alleviation.
What skills is Alun Davies known for?
Alun Davies has skills like Business Planning, Business Strategy, Management, New Business Development, Business Development, Change Management, Marketing Strategy, Marketing, Leadership, Fundraising, Governance, Digital Marketing.
Who are Alun Davies's colleagues?
Alun Davies's colleagues are Linda Davis, Martin Woods, Scarlett Pirie, Tony Seaman, Nathan Cassell, Nicholas Chen, Richard Knight.
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