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mySugr specializes in app-based, all-around care for people with diabetes – made by people with diabetes. Our apps, services, and access to the world’s best diabetes coaching at the tap of a finger all work together to ease the daily grind of diabetes. In short, we make diabetes suck less!Exit to Roche in 2017. As part of the mySugr Leadership Team I was in charge of the company’s marketing and communications strategy. • Deducting company goals to team level via OKR. • Growing my agile teams to 10+ marketers in AT, DE, US.• Owning marketing backlog and sprint planning. • Supporting teams in our efforts to achieve team and company goals: ### Establish mySugr as thought leader in modern diabetes management (i.e. content marketing B2B & B2C, PR, trade shows and events, blogger and influencer relations...)### Customer Acquisition, CRM, product launches in key markets (i.e. performance marketing, ASO & SEO, social media, campaign planning, strategic partnerships …)• Coordinating press and media work • Developing a comprehensive communications strategy for mySugr’s exit to Roche in 2017 • Serving as interface between Roche Global Marketing and Communications and mySugr pre- and post-exit, including setting up internal communications infrastructure between mySugr and Roche country affiliates • Leading a variety of complex communications and marketing projects, such as crisis communications, due diligence, security audits, exit

As one of kiweno's first employees I was in charge of strategic and tactical marketing concepts for the post-launch phase. .• Setting up an integrated concept for content/SEO, social media and email marketing incl. KPI and reporting• Managing agencies for PR and influencer outreach, including PR strategy following a major investment• Establishing strategic partnerships to grow kiweno’s reach and customer base

Teaching an University course in Online Marketing for Master Degree Students in International Business.

Exit to Crédit Mutuel Arkéa in 2015As the first international employee I oversaw the internationalization of the payment platform Leetchi.com and established the service in Germany• Introducing Leetchi.com to Germany (Establishing German tone of voice, managing translations, supporting the adaptation of technica and legal l infrastructure, launch campaign, continuous marketing and customer acquisition)• Overseeing all Germany marketing and communications (performance, social, content, CRM, customer support, PR, events, campaigns….) • Establishing strategic partnerships with online retailers, media, influencers, events

Team lead within the Marketing Department; SEO (On- and Off-Page); Content Marketing and Planning; Social Media Management

Teaching and mentoring a group of 20 students.