Hi, I'm Pablo, also known as Poli, a mashup of Digital Creative Director and Senior UX Designer.With 17+ years of experience in advertising, ideation, and product discovery, I have a keen interest in generative AI, large language models, and communication sciences, approached from a Lacanian perspective. A digital entrepreneur passionate about rethinking the user-problem dialogue, I ship agile, user-centered solutions from start to end. I've crafted over 20 digital products in the past 4 years.I focus on training Colegas Digitales, junior digital workers who help users automate repetitive tasks and get the job done better and faster. Digital colleagues have their own business email addresses as their unique digital id, interact seamlessly with the human workforce, and understand and flawlessly complete tasks end-to-end while listening to good music. (sorry for the coffee machine gossip). During the last year, I've successfully deployed more than 10 Colegas Digitales in real estate, marketing, law, education, music industry, insurance, automotive, and food delivery. Now, I'm building upon automation by creating swarm intelligence through digital team building of AI agents, to craft hybrid workforces. Recognized for my collaborative remote leadership, proactive approach, and ability to effectively translate complex problems into design thinking sprints, I'm a proven leader and art director with full-stack Python skills. I use creativity to blend big-picture viewpoints with data-driven insights to bridge the gap between UX research, design, development and user validation. This fosters trust and drives record growth and new business.As a digital transformation specialist, I've trained over 800 professionals from 30+ companies in key creative thinking skills, driving digital transformation in industries like automotive, telecommunications, insurance, banking, beverage, and entertainment. I'm a professor tutor for the digital business degree program at Universidad de San Andrés along with Digital House. I've upskilled marketing and advertising professionals through workshops on applied generative AI, helping them understand how to leverage new technology to expand creativity, simplify production, improve overall user experience and help managers drive digital transformation within their teams.I actively seek out user problems to inspire creative solutions and achieve impactful results for startups, B2C and B2B digital products, software factories, and innovation labs.Have a problem? Nice to meet you...