Associate Brand Director
Currentalva is a Brand Director of RLX corporate, reporting to CMO, the co-founder.When he was taking the role of Coffee Brand Lead, which was a New Brand operated by the corporate, he led the construction and discussion of the entire brand strategy through high professional tools to create brand propositions and values, led the proposal of Brand Identity, and completed implementation of the new brand in Chengdu city. He has rich experience of management and execution in Brand Identity, Space Identity, WeChat mini-program and e-commerce development, and the management of Product & Brand Equity.