An ambitious marketing specialist responsible for developing and managing aspects of the marketing strategy. Focused on creating, implementing, tracking and optimizing digital and traditional marketing campaigns across various marketing channels.Having a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.- Conducted analysis of the market using tools such as Google Trends, Google Keyword Planner and Similarwebs, helping identify unique opportunities and challenges. - Used marketing platforms such as Mailerlite and Mailchimp to create email campaigns which was directed toward the target audience.- Stayed up-to-date with the latest trends and best practices in SEO and SEM to drive continuous improvement, including readability and using plugins such as Yoast SEO for Wordpress web pages. - Utilized platforms such as Monday.com and Hubspot to manage strategies and create effective cross - communication among departments. - Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.- Utilized platforms such as Microsoft office and Open Office to create data-driven reports and presentations for informed decision-making.- Executed paid media campaigns across various platforms including Social Media, Search, Display Ads, and Online Video.- Utilized Google Analytics to track and analyze website traffic, user behavior, and campaign performance, conducting ongoing keyword discovery, expansion, and optimization to enhance search engine visibility, providing actionable insights and recommendations to optimize future initiatives.

Used Canva and Davinci Resolve to create several designs and media which were used on both digital campaigns and mail.Created A/B testing plan for Facebook ad copy leading to an improvement in ROI of 15%Performed copy-writing which identified the brand from competitors and presented information in a persuasive mannerAnalyzed which content performed well, shaped a story with certain content to capture audience attentionCompiled data on consumer habits and market trends, presenting information that enabled year to year growth for the company Worked in the development of creating buyer personas providing greater detail on how to meet the needs and interests of the targeted audience.