Amanda Alvarez Email and Phone Number

-Led planning and execution of marketing campaigns designed to build brand awareness, acquire new customers, and drive repeat business -Managed the full integration of campaign activations across all customer touch-points (TV, radio, e-commerce, digital, email, social media, PR, signage, and in-store experience) -Drove promotional development and production of advertising materials to support key holidays, evolving to-go product line, product launches, and evergreen business objectives -Led team of four individuals responsible for organic and paid social media strategy, content creation, influencer integrations, and PR programs at the national and local level-Worked cross-functionally with internal departments, franchisees, vendors, and agency partners to advance the brand -Navigated complex multi-channel initiatives via problem solving, resource allocation, strong communication, and relationship building

-Served as a liaison between E-commerce, Innovation, Store Operations, Supply Chain, and Business Gifting teams to execute marketing strategies-Developed and led social media strategy and execution, including Facebook, Twitter, Instagram, and Pinterest -Oversaw the community management team responsible for proactive and reactive outreach across all social media channels during peak holiday periods -Led the strategy and production of advertising materials including managing photo and video shoots for print, digital, and social media marketing materials -Identified and developed new marketing initiatives including brand partnerships -Wrote and presented marketing plans internally and to system of 800+ franchisees and 1,200+ store teams in North America via Playbooks, webinars, in-person training, how-to-guides, and weekly communications

-Negotiated and closed $10MM in business over 18 months-Grew agency partner relationship resulting in 50% growth of accounts and 65% revenue increase-Strategically advised creative partners on development of customized campaigns for consumer brands -Collaborated with internal departments on RFI, RFP, and new business proposal development -Identified opportunities for new business by understanding business trends and brand challenges

- Executed national campaigns between $500M - $3MM in scope from conception to completion- Primary client contact on day-to-day development and implementation - Analyzed campaign data to create meaningful client reports- Tracked campaign budgets to maximize exposure and protect profitability- Anticipated and formulated solutions to project challenges - Collaborated across all internal departments to deliver campaign goals to ensure objectives were met on time and on budget

- Successfully elevated candidate’s name recognition from 2% to 65% in less than a year - Delivered campaign message consistency across earned and paid media networks- Managed debate preparation, development of talking points, and post-event analysis- Established relationships with television, radio, print, and digital media to sustain earned media