Nicole Alvarez Email and Phone Number

Orlando Utilities Commission (OUC) is a municipally-owned utility providing water and electric services in Orange and Osceola County.

The Florida Veterinary Medical Association (FVMA) is a member-based organization that represents the interests of Florida veterinary professionals and aims to advance the profession through continuing education, advocacy, and community outreach. • Led a team of four in developing and implementing strategic marketing initiatives that promoted the association's services, events, and resources. • Oversaw campaign performance, identifying optimization opportunities and guiding the team in implementing adjustments. Directed cross-departmental collaboration and managed project execution from conception to completion, ensuring timely delivery and adherence to brand standards.• Increased conference attendance by 60% across four annual events in 2023, generating over $1.1M in revenue from conference pass sales. In 2024, achieved record-breaking attendance and revenue at the association's annual conference.• Leveraged AI to streamline operations and reduce labor associated with repetitive tasks by 25%.• Successfully revitalized two quarterly publications by implementing operational improvements and advertising campaigns, resulting in the elimination of annual losses amounting to $15k and achieving financial sustainability by 2024.• Collaborated with the FL Department of Agriculture Services to promote the FL Veterinary Corps volunteer program, resulting in the recruitment of 165 new volunteers and raising $20k in donations for hurricane relief efforts, strengthening the program's capacity to respond to animal emergencies and natural disasters.

Completed 36 credits toward an ASN degree in Nursing at Valencia College. I was fortunate for the opportunity to explore my interest in healthcare and participate in clinical rotations at Orlando Health - Health Central.

Hunter Agricultural Irrigation is a leading global manufacturing company generating over $150 million in annual revenue. • Developed and implemented global communication strategies to promote products and services. Responsible for managing all communication channels, copywriting projects, and crafting product messaging frameworks to maintain coherent and compelling brand communication.• Collaborated within a three-person team to develop and implement a customer rewards program aimed at maintaining brand recognition, capturing third-party sales data, and fostering vendor preference amidst changing market dynamics.• Saved over $20k in annual print costs associated with catalogs and brochures by implementing demand forecasting.• Implemented a multilingual online product training program, obtaining accreditation from the American Irrigation Association.• Overcame a limited annual budget of $250 to boost social media followers over 25% each year. Created a social media calendar, resulting in an average engagement rate of 8% on Facebook.

• Reported to the Marketing Manager as the sole person responsible for collaborating with the international sales team to develop and implement tailored B2B marketing strategies across diverse global markets.• Conducted comprehensive market research of Senninger's primary markets (Latin America, Europe, Middle East, Africa, and Australia), leveraging market insights and consumer trends to strategically position products and services while ensuring alignment with local cultures and business practices.• Led an initiative to enhance accessibility by translating key marketing materials into multiple languages, including the website, two main catalogs and four application guides, enabling broader market outreach.• Oversaw CRM database implementation, overseeing data cleanup, segmentation and sorting, and conducting training sessions for the sales team to utilize the software effectively.

Fiserv is a global provider of financial services technology solutions, serving thousands of clients worldwide, including banks, credit unions, and other financial institutions.• Implemented the International Group’s marketing plan and initiatives in the region.• Assisted in event planning and participation, collateral development, media outreach, award submissions, webinars, and sales toolkit development.

• Wrote copy for advertising campaigns, website product pages and blog articles, product descriptions, social media posts, marketing emails, and sponsored magazine articles.• Accelerated monthly traffic to product pages by 120% after coordinating the complete redesign of the company website, resulting in significant improvements in visitor flow and keyword search rankings.• Created an offline interactive product catalog for use on mobile devices, enabling sales teams to access product information in areas with low Internet connectivity.• Contributed to the design of marketing collateral, encompassing print materials, digital graphics, videos, and web-based applications.