Classically trained, high-impact consumer marketer with an entrepreneurial spirit and a relentless passion for winning. Brand builder, strategist, innovator, change agent, and coach who inspires teams to achieve top results. Extensive diversity of experience leading brands domestically and globally such as Dr Pepper, Snapple, 7UP, Mott's and Mistic for Keurig Dr Pepper, as well Selsun Blue, Icy Hot, and AT&T. Large ad agency experience managing global brands like, Heineken USA, McDonald's, Wendy's, MasterCard, and Kraft. Competencies:brand strategy, creative development, multicultural marketing, global marketing strategy, agency management, retail marketing, B2C, B2B, experiential marketing, innovation strategy and new product and packaging development, digital marketing, paid social media, SEO, CRM, retention strategy, email marketing, media planning, strategic partnerships, trade show execution, P&L management, consumer promotions, consumer segmentation, market research and analysis, franchise marketing, consumer insights, shopper marketing, customer marketing, field marketing, grassroots marketing, entertainment marketing, sponsorship, public relations, and e-commerceAlso known as Rick Alvarez