PROJECT MANAGERBrand Manager Design ManagerProduct ManagerMarketing Management in Retail & Fashion Companies Digital Creative DirectorSocial Media / E-commerce / FUX (Fashion User Experience)Omnichannel/ Communication 4.0.Lateral Thinking / Disruptive Ideas.Define and implement the marketing planLaunching of commercial campaigns, market studies, competition analysis, event planning, promotion policies, advertising campaigns,Managing the profit and loss account for fashion companys wear,footwear and bagsDefining lifecycle strategy for,Fashion, clothing, accessories and footwear which includes:Campaign launchDefining the collection structure and product categories including specific country products and event collectionsDefining Production Strategy, Buying Budget and Sales ForecastCollection development: Approving mood boards, sketches, constructions and materials for the collection’s development and trips for onsite development of the collection. Managing all people between designers, buyers, controllers, product and production managers to achieve a fixed targetDefining collection strategy: design moods, clothes coordination, trend messages, bestsellers renovation, number of references, family rates and special productsApproving purchase models and in-store/customers delivery dateEstablishing the price strategy for global retail sales. Identifying runway and street style conceptsDaily tracking of sales. Defining strategy for sales periodDesarrollo del plan de MarketingPlanteamiento de estructuras de colección, captación de tendencias, estudio del nicho de mercado y competenciaDesarrollo de líneas de producto, creación de colecciones ,gestión-coordinación de departamentos de diseño & compras dentro del ámbito de la moda,(Textil, Calzado y Complementos)Puesta en marcha de producciones, control de los procesos de las mismasConocimientos técnicos de procesos de producción y materias primasSourcing búsqueda abastecimiento de productos