⇨Diseño y desarrollo de las estrategias de Marketing, Comunicación y Branding a nivel nacional e internacional.» Propuesta y lanzamiento de productos, estrategias de precios, canales de distribución, promoción y otras acciones de forma conjunta con el departamento de ventas.» Marketing Digital → estrategia online, ecommerce, RRSS, contenido, multimedia, entre otros.» Investigación de mercados → demanda de los productos y servicios de la empresa, competencia, tendencias.» Coordinar y gestionar las diferentes acciones de RSC implementadas en la empresa y proponer nuevas.» Diseño y desarrollo de promociones y gestión de campañas publicitarias.» Coordinación de proyectos y acciones de marketing con clientes y distribuidores.» Trade Marketing → acciones promocionales y fidelización de clientes. » Organización y gestión 360° de eventos y ferias a nivel nacional e internacional.» Control presupuestario.

- Definition and implementation of all of the company’s Marketing and Communication strategy.- Product launches addressing all aspects relating to pricing strategy, competitor comparison, distribution channel and promotion and sales system.- Organisation of Spanish and International trade fairs, medical and corporate conferences.- Market research for new products and markets, customer satisfaction, product testing.- Packaging and Branding of different product lines for Spanish and international markets.- Creation of all of the company’s catalogues and sales material (Spain and International).- Online multimedia strategy (Digital Marketing and Social Media), SEO, SEM, social networking, apps, videos, web analytics, blog and RSS, e-commerce, Inbound Marketing strategy, mobile marketing, web content control and creation of digital and interactive tools for the company’s sales force, visits to doctors and clients (CRM system for clients and doctors).- International Marketing in collaboration with all of the company’s distributors, offering support and advising them on their marketing strategies.- Promotional and customer loyalty initiatives (Spain and International).- Creation of tools and support for visits to doctors (CLM strategy).- Trade Marketing strategy at Domestic and International level, addressing the needs of Orthopaedics and Pharmacy clients as part of the company’s overall strategy. Point-of-sale display.- Product technical documentation for submission to the Spanish Ministry of Health, Regional Governments and Medical Institutions. (Institutional Relations).- Management of Patents, Trademarks and Grants.- Relations with suppliers and advertising agencies.- Budget control.

- Sales and Distributor Management tasks.- Promotions, merchandising, POS.- Event Management and Organisation.- Commercial relations with distributors and media agencies.- Reporting and POS budgetary control.- Customer loyalty.- National and local campaigns.

- Advising companies in the franchise sector, development of franchise and expansion projects.- Advising companies on communication and marketing strategies.- Relations with the media and agencies - Advertising campaigns.- Direct marketing - press releases - organisation of events and trade fairs.- Marketing plans.- Market research.- Advising companies in the franchise sector, development of franchise projects, etc.- During this period, I continued advising the company, Ageval S.A., within the consultancy as another client.

Promoting and coordinating sales of interactive video games and CDs in Retail channels. Promotions, merchandising, point-of-sale display monitoring