Alvaro J Martinez D Email and Phone Number

Over 30 years of experience in multinational companies; focus on premium brands with proven track record in Marketing, Field Sales, and Distributor Management. Strong knowledge of the beverage industry in the On and Off Trade channel, consumer insights and market trends. Expert relationship builder, business development, negotiation, and sales strategist. Worked on both sides of the business; as a supplier and as a buyer, giving me a more in depth understanding of the liquors and beverage businessSkills• Strong interpersonal relations & builder• Distribution management• People management getting the best out of• Problem resolution• Strategic alliance and customer retention• Advance negotiation• Performance management• New product commercial designing Consumer driven strategies• Medium Bilingual Spanish and English Professional development framed in a constant process of organizational change, corporate processes and culture, always attached to values, where commitment, passion and excellence have been key elements within my culture of professional life. The development and growth of my work teams have been the key to my success, in each position assumed and the greatest professional reward.