Álvaro A Alcocer D. Email & Phone Number

Culver City, California, Estados Unidos

Sponsorship initiatives lead across internal teams, including marketing, studios, creative, content, PR, and ad sales, to shape the global sponsorship strategy. Develop comprehensive sponsorship packages, provide product pricing recommendations, and create tailored opportunities for advertisers. Focus on crafting scalable yet bespoke sponsorships, co-branding strategies, and integration solutions that align with advertiser needs and marketing extensions.

México, México

Latin America Sr. Campaign Manager for Amazon Prime video 3P Living Room devices partnership.Responsable for assets production, end to end campaign execution, PV content calendar releases, studios and regional titles planing, cross- functional liasions across LATAM to execute titles launches marketing campaigns across partners devices UI On and Off STB (set up boxes).

México, México

KEY REPONSABILITIESSr. Category Manager / VM for Wireless at Amazon.com.mx for Retail Consumer Electronics Business group. Responsible of overall category strategy Top-line and bottom-line, on-boarding new vendors, selection, N2A & N2GL strategy, Management of Vendors Relationship, In-Stock, Marketing and Awareness strategies, Profitability, Pricing, Strategic planning, New launches, Marquee events and Promotional activities with a costumer obsessed focus.

México

KEY REPONSABILITIESCategory Manager / SVS for Musical Instruments Products and Audio Brands at Amazon.com.mxSVS for Audio Brands (Bose, Sonos, Yamaha, Sennheiser, Harman Kardon & JBL) Responsible of category strategy, selection, N2A, Vendors Relationship, In-Stock, Marketing, Profitability, Pricing, Strategic planning, New launches, Marquee events and Promotional activities.

México

KEY RESPONSABILITIES Sr. Product manager at Wal-Mart Mexico and Central America for Private Label (Great Value & Aurrera) leading chemical, cleaning, hardware store, cars and gardening departments.Focus on the performance for more than 250 different products and the analysis of categories finding business opportunities that allow us to launch strategic products that have a good market performance with added value for our client. Responsible of commercial conditions and production with different suppliers. Control of CEDIS delivery, A&P, P&L, forecast, communication strategy and pricing.KEY ACHIEVEMENTS-Development of long-term suppliers to ensure supply and commercial conditions for products.-Analysis of categories finding business opportunities that allow us to grow the product base by offering new options to the client.- Launching more than 25 different products within the categories that have a minimum value of 25% vs their counter-type winning market share next to the category leader.- Strategic positioning of the home care category within Private brands with a growth of +42% YoY with a extend catalogue of more than 250 different products and variations.- Planning and execution of Holidays season with growth of +70% YoY (+2,000bps above goal)

Ciudad De México Y Alrededores, México

KEY RESPONSABILITIES Marketing brand manager for Casual dining Asiatic restaurant PF Chang´s, with 25 restaurants in Mexico, 11 in LATAM and more than 285 in the US. Responsible of marketing plan with 5 annual campaigns, strategic alliances with commercial partners, budget, A&P, P&L, forecast, media strategy (ATL, BTL, Online and PR), pricing, POP material, local store marketing and brand Building, menus, product innovation, “Day part” mix, new launches and categories. KEY ACHIEVEMENTS- Development branding and awareness strategy for P.F. Chang´s enhancing top of mind and brand link with current and potential guests, explaining brand, concept and occasion for the restaurant. - Sushi’s re-launch with 5 new rolls, gaining categories +6% share total brand sales; with new menu design reaching in an effective and outstanding way to our guests. - Launch 6 new entries based on actual portfolio analysis.- Development, design and implementation for “Año Nuevo chino” campaign “Goat year” & “ Monkey year” with an increase in sales of +59% in the 8 promoted dishes and a redemption of 14% in “Red envelop” coupon strategy.- Development, design and implementation for “GET LUCKY” campaign Monday through Thursday increasing restaurant´s traffic +7% during dinner. - Opening of WTC, Toreo, Masaryk, San Pedro & Sao Paulo (Brasil)- Collaboration with LATAMs team for openings and marketing campaigns development and approvals

KEY RESPONSIBILITIESBrand manager for cough and cold category, Histiacil ® NF cough OTC market leader with 20% MS. Responsible of budget, A&P, P&L, forecast, marketing plan, media strategy (ATL, BTL, Online and PR), pricing, market analysis looking for key issues and findings, value packs, cross merchandising, POP material. Develop new launches and line extensions. KEY ACHIEVEMENTS - Develop and implement Histiarub´s launch strategy campaign with a growth in sales of 37% vs target and +2% share vs target goal- Develop and implementation of a new visual merchandising strategy reinforcing Histiacil ® NF leadership with 20% MS against strong entrance of GX and private labels in cough market- Season 2013 value packs execution achieving 17% growth in sell out vs PY- Development and monitoring of the digital platform for winter brands Histiacil ® NF & Aderogyl® “ El manual de mama” winner of the IAB 2012 award as the best Online strategy for CHC pharmaceutical industry (+500K fans)- Histiacil® NF new campaign based on consumer insights and reinforcing bounding with target increasing awareness, locating Histiacil as 1° in top of mind

Ciudad De México Y Alrededores, México

KEY RESPONSIBILITIES Brand assistant for fabric treatment Woolite® & Vanish stain remover market leader with 35% MS. Analysis and recommendation of Vanish and Woolite portfolio´s behaviour for strategic decision-making and action plans, Woolite´s budget, expenses and incomes control payments for both brands. Development of Woolite´s awareness strategy with different ATL & BTL strategies approaching potential consumers and capitalizing Vanish leadership. KEY ACHIEVEMENTS- Design and execution of POS material for 2010 most important launch “Vanish Extra Higiene” achieving 10% MS in the 3rd month of release- Ideas and creative concept to boost penetration for Vanish® & Woolite®, even achieving a shared campaign: "The perfect match for washing and caring your cloths”- Mother´s day BTL massive activation, Vanish® & Woolite® first shared campaign as: "The perfect match for washing and caring your cloths”

Master'S Degree, Advance Marketing

Education record

o Effective negotiation (Walmart) o International Marketing Excellence (IPADE) o Market segmentation (Wharton School) o Price strategy.