• Managed digital portfolios and platforms across various clients and sectors, increasing overall efficiency by an average of 20% through implementing digital transformation models and Flight Levels.• Orchestrated cross-departmental projects, aligning strategic objectives and driving innovation.• Developed tailored solutions by deeply understanding client needs, market trends and product-market fit.• Facilitated design thinking and forecasting, leading substantial increase in goal attainment through effective OKR implementation.• Led cross-functional teams using agile methodologies, helping to prioritize backlogs and author user stories. • Maintained executive communication channels, ensuring stakeholder alignment and project transparency.• Supervised implementation of AI product, improving accuracy and reducing costs by an average of 35%.• Mentored internal talent, boosting productivity and enhancing overall team performance.

at Banco Carrefour:• Led development and launch of PIX payment system in 9 months, ahead of fintech time-to-market benchmarks.• Restructured PL Card operations and launched gamified loyalty program, boosting engagement and retention.• Conducted continuous discovery processes for Digital Account platform, reducing onboarding friction by 28%. • Improved SLA compliance by 50% through effective support backlog management.at Strattner:• Developed product vision and led MVP deployment for a bariatric surgery app, enhancing patient experience.• Implemented SaaS B2C monetization strategies and optimized features through A/B testing and user feedback.at MV Sistemas:• Collaboratively led 2023-2025 EHR strategy and discovery initiatives, identifying growth opportunities.• Developed a tailor-made continuous discovery process, and a KPIs dashboard, enhancing EHR effectiveness.• Implemented agile development framework and training program, fostering continuous improvement.at Sompo Seguradora:• Led extensive strategy and discovery processes to conduct UX design for a new insurance SaaS platform.• Enhanced customer experience and aligned with business objectives.

Professor in the postgraduate program in Customer Success, teaching the Customer Journey course.

• Grew digital product portfolio for over 9 MM players and 200K daily users, ensuring market relevance and value.• Implemented structural improvements and development processes, boosting team efficiency and cutting costs.• Increased goal attainment by 32% through aligned OKRs and KPI monitoring.• Enhanced alignment and cohesion through effective roadmap management and executive communication.• Increased overall retention by 20% and a corresponding customer satisfaction by 15%.• Resolved development and consumption challenges by facilitating technical, creative and business processes.• Collaborated with PMs/POs to prioritize stories and define features reducing average cycle time by 25%.

• Transitioned teams to product-focused squads, reducing development time by 42% within a 12-month cycle.• Led digital transformation focused on CX, increasing customer satisfaction by 25% and monthly revenue by 9%.• Implemented user research, prototyping, integration, UX/CX testing processes to better align with user needs.• Facilitated rapid and frequent updates, adapting swiftly to market trends and user needs.• Reduced bug occurrence, ensuring high-quality experiences and increasing market share.• Fostered close relationships with leaders in design, engineering, QA, and PR, enhancing cross-functional collaboration.• Conducted training programs, mentorships, 1:1 meetings, and provided feedback. • Conducted technical evaluations for hiring and internal promotions.

Development and Strategic Management of Digital Products in B2B and B2C Markets. Clients Served: Rede Globo, Rede TV, Bayer, Senac, Editora Letra & Ponto, Tugarê Group, FINEP, ANCINE.Responsibilities: • Development and implementation of digital product strategy. • Product vision aligned with business objectives and market demands. • Value creation for both companies and end consumers. • Leadership of cross-functional squads with a user-centered approach. • Conducting qualitative and quantitative research. • User behavior analysis and competitor benchmarking. • Identification and enhancement of user experience and product differentiation. • Definition of KPIs and UX metrics, such as NPS, churn, and retention. • Roadmap management and backlog prioritization. • Facilitation of design thinking, ideation, and brainstorming sessions. • Implementation of agile methodologies like Scrum and Kanban. • Integration of continuous user feedback throughout the product lifecycle. • User interviews and usability testing. • Budget management, cost control, and investment prioritization.Outcomes: • Development and launch of over 40 digital products. • Quality and experience standards recognized by clients and partners. • Creation of agile frameworks, reducing the development cycle by over 30%. • Co-development of digital solutions, generating increased recurring revenue for clients.

Experience in innovation programs at Centro Paula Souza's innovation agency, driving the development of digital products and services for emerging startups from the Faculties of Technology.Responsibilities:• Leadership of cross-functional squads, including developers, designers, and marketing.• Use of agile methodologies, enabling incremental deliveries and continuous product evolution.• Application of innovation methods such as Design Thinking and Lean Startup.• Identification of opportunities and validation of hypotheses in the development of innovations.• Organization and management of the product roadmap.• Facilitation of planning meetings and sprint reviews.• Backlog prioritization and refinement sessions.• Detailing of user stories and acceptance criteria.• Analysis and translation of requirements into valuable features, solving real problems.• Preparation of pitch decks and communication with stakeholders, strategic partners, and investors.• Definition and monitoring of success metrics.• Partnerships with incubators and accelerators, fostering open innovation.Results:• 8 startups incubated/accelerated• 5 products developed and launched in the market• Total funding exceeding R$ 1 million in angel and pre-seed investment rounds.

Professor in the postgraduate program in Educational Technologies, teaching the Educational Project Management course.

IT Consultancy serving strategic projects for the modernization and digitization of state public services in São Paulo: Memorial da Educação | Salas de Leitura | Cidadão SP | Sistema Infoprisma | CPTM | Investe SPResponsibilities: • Leadership and execution of web projects and development of digital service platforms. • Defining scope and objectives, aligning expectations with government stakeholders. • Coordination of cross-functional teams, including developers, designers, and business analysts. • Management of project schedules and financial resources. • Conducting status meetings with managers and public authorities. • Tracking dependencies, risk mitigation, and implementation of corrective actions. • Continuous improvement of project management processes. • Removing impediments in the integration of legacy systems with new technologies. • Ensuring compliance with information security and data privacy policies. • Preparing performance reports and success metrics. • Conducting post-implementation reviews.Outcomes: • Launch of the first usability manuals for Government of São Paulo State portals. • Cidadão.SP Portal: Increased operational efficiency in digital citizen services. • Education: Modernization of interfaces and usability of online services. • CPTM: Reduction in the need for basic in-person services. • Introduction of project management practices, enhancing delivery capacity. • Improved communication and alignment with stakeholders.

Responsibilities: • Acted as the point of contact between technical teams and managers. • Gathering and analyzing requirements with stakeholders. • Facilitation of workshops and meetings with business areas and technical teams. • Mapping and documenting processes, identifying inefficiencies in workflows. • Definition of use cases and development of functional documents. • Conducting feasibility and impact analysis. • Collaboration with QA to define acceptance criteria and conduct requirement tests. • Creation of progress reports and executive presentations. • Support in preparing training and user documentation for tools and platforms.Outcomes: • Reduction in the execution time of digitized processes. • Development of structured documentation that reduced rework. • Improved alignment between technical teams and managers, reducing review cycles. • Implementation of impact analysis practices in project prioritization.

Responsibilities: • Conducting interviews and co-creation sessions with end users. • Benchmarking of portals and digital services. • Development of wireframes and navigation flows. • Low- and medium-fidelity prototyping. • Validation of hypotheses based on user feedback. • Adoption of accessibility practices.Outcomes: • Simplification and organization of the information architecture of portals such as Cidadão SP. • Facilitated access to information and content that was previously scattered or difficult to find. • Significant increase in the number of visits and time spent on portals. • Improved accessibility and digital inclusion for diverse audiences, including those with low technology familiarity.

Professor in the postgraduate program in Digital Design, teaching the Web Design course.

Intranet development aimed at improving the company’s internal digital experience.Responsibilities: • Navigation design and creation of patterns for the intranet, supporting latin american operations.• Ensuring digital consistency and efficiency for employees throughout the region. • Application of Design Thinking and integration of best practices in the implementation of features. • Direct collaboration with development and IT teams. • Conducting usability tests and analyzing user feedback.Outcomes: • Significant improvement in user experience, recognized by over 5,000 employees. • Contribution to the company's digital transformation process, extending design practices and standards to other corporate portals on a global scale.

Digital agency operating in Latin America and Europe. Clients served: Coca-Cola, Vivo, Bradesco, Santander, Fiat, Brasil Telecom, Camargo Corrêa, Bridgestone, Bayer, Zoomp, and Zapping.Responsibilities: • Design of websites, interactive banners, and digital interfaces, with a focus on user experience. • Creation and implementation of digital marketing campaigns. • Branding strategies and usability optimization. • Collaboration with creative and media teams.Outcomes: • Recognition in awards such as Cannes, El Ojo Iberoamerica, and iBest. • Increased online presence and market share for clients like Zoomp, Zapping, and Camargo Corrêa.