Alvaro Manuel Rodriguez Suarez Email & Phone Number

Miami, Miami, Us

Manage an extensive beverage portfolio of top brands in Puerto Rico such as: Snapple, Mistic, YooHoo, Clamato.Proactively develop a portfolio of new and trending spirits brands including Tito's Handmade Vodka and Tequila Patrón to leverage current trends in mixology and consumption.Devise strategies for brands under my command, including, but not limited to: forecasting, pricing, budgeting, designing and executing the advertising/promotional strategy for each.Closely involved in logistics, inventory management, and finding efficiencies for my brand portfolio.Look for new opportunities with current brands or fill gaps by looking into new product categories to participate in.

Managed an extensive portfolio of beverage brands including: Gatorade, Lotus, Caribik Sun, Mistic, and Snapple.Launched brands such as Tito's Handmade Vodka, RumChata, and WhistlePig Rye into the Puerto Rico market and responsible for the analysis, pitching, and pricing strategies for each. Conducted a study of Puerto Rico’s beverage and provisions market, analyzed the company's capacity as a distributor to reach small customers, aka “down the trade.” Presented the results and currently designing a plan to reach these customers.

Worked on several projects including the acquisition of distribution for new brands, including an entirely new category for V.Suárez, gable top beverages.Designed and presented a seminar teaching management, finance, and marketing how to create and use Excel Pivot Tables to facilitate data analysis using current business intelligence program.

Atlanta, Ga, Us

Team player in the execution of Coca-Cola’s summer campaign.Planning of Coca-Cola’s winter campaignOrdering of POS materialSelection of TV commercialsExecution of Diet Coke PR campaign with the Susan G. Komen foundation

Coordinated with artists in the development of the labels and for the Zero Light powdered beverage product line. Worked with suppliers in deciding the flavors in line with Puerto Rican tastes, which is the sole market in which this product is sold.

Master Of Business Administration (Mba)

Bsba, Marketing, Finance, Mandarin

Business

High School