- B2B2C customer acquisition and retention strategies;- Development of strategic Inbound Marketing planning, aligned with personas, buying journey and lead nurturing;- Monitoring leads' journeys to optimize conversions and identify opportunities for content, automation and e-mail marketing;- Go To Market: Developing the product vision and strategy in communications to clients and partners;- Working with the Sales, CS, UX and Product teams, ensuring alignment between campaign development and execution;- Development of landing pages and content for various channels (WhatsApp, SMS, e-mail marketing);- Implementation and management of integrations, automation flows and CRM;- Planning and implementing SEO strategies to increase organic traffic and lead generation;- Monitoring metrics and preparing reports to optimize results;- Support for Customer Success actions and social media management.Tools used: Google Analytics (GA4), RD Station, Moskit, Figma, Monday, Weni, Miro, Meta Ads, LinkedIn Ads, Google Ads.

- Prospecting and building relationships with clients and partners;- Creating technical project proposals, estimating effort, defining scope, risks, deliverables and assumptions;- Representing Sidia at meetings and events through lectures, panels and workshops.

Support for the Branding & Marketing team, working mainly in the Manaus Tech Hub, Sidia's open innovation space.

Responsible for communication actions at the hub- Planning: internal and external campaigns, as well as corporate events;- Digital Marketing: updating content for the website/newsletter and other channels, use of CRM tools, paid traffic;- Social Media: producing content in various formats for the official pages, presenting lives, editing videos;- Press relations: development of texts, press releases and relations with media outlets;- Design: creation of graphic pieces, layout and editing of texts and presentations.

- Responsible for planning, developing and implementing the cityhall's social media strategy at all platforms, in order to support and improve online presence and the overall digital efforts- Presenting and producing videos, lives, Instagram Stories and other online formats- Providing citizens's demands support through all social media platforms- Institutional coverage of the city's main events: Passo a Paço, Boi Manaus, etc

- Texts and articles writing for the Institutional's Magazine and WebSite- Interviews (print, audio and video)- Daily update of institutional social media platforms (Facebook, Instagram, Flickr, Youtube)- Assistance on organizing and advertising events, conferences and fairs; press service