Specialized on Auto / Retail industry strategy and digital transformation projects▪ Data driven strategic segmentation: led a premium OEM segmentation & intelligent operation project as strategist lead, to build up data-driven customer insight engine to support MKT digital solution and operation, utilizing BVN data analytics, K-means clustering for 7 strategic segments and 120 micro segments, leadership reporting and corresponding MKT landing pilot run validation▪ Data-driven sales… Show more Specialized on Auto / Retail industry strategy and digital transformation projects▪ Data driven strategic segmentation: led a premium OEM segmentation & intelligent operation project as strategist lead, to build up data-driven customer insight engine to support MKT digital solution and operation, utilizing BVN data analytics, K-means clustering for 7 strategic segments and 120 micro segments, leadership reporting and corresponding MKT landing pilot run validation▪ Data-driven sales steering merchandising planning: led a 2nd largest sports goods brand BLR project as PM, to build up data-driven planning and buying platform, utilizing okay-to-buy, ranging and framework processes to plan SOB%, packages, and SKU to store level, to support global franchise business expansion▪ Master data management: led a premium wine and spirits brand MDH project as PM, to design corporate master data management system, consolidate master data from cross-functional source system, enrich master data attribute in hub, and standardize review process and downstream system distribution▪ Corporate Business Intelligence: led a premium OEM i-GPM project as BA lead, to build up corporate level BI platform, and drive data-driven sales steering, utilizing dashboards data analysis of sales, aftersales, finance, MKT, to track daily business performance and cross-functional business analysis▪ Data driven customer operation strategy: led an OEM digital customer operation project as PM, to design digital business growth strategy, from high level digital business planning to implementation, including customer-centric use case pool design, and data-driven operation mechanism on external & internal data integration, data intelligence (OneID, segmentation, labelling, business metrics), business process deep dive, data-driven operation, and landing SuperApp design with prototype Figma demo Show less

▪ Cross functional strategy projects: product portfolio and China Brand promise, digital transformation and innovation, Ford China overall business operation transformation▪ Conducted quantitative & qualitative internal business analysis, and external competitor analysis on China Premium/Mass market, in terms of R&D investment, product actions, marketing, pricing, supply chain, dealers, and operations▪ Prepared & presented strategy business plan for leadership meetings and reviews… Show more ▪ Cross functional strategy projects: product portfolio and China Brand promise, digital transformation and innovation, Ford China overall business operation transformation▪ Conducted quantitative & qualitative internal business analysis, and external competitor analysis on China Premium/Mass market, in terms of R&D investment, product actions, marketing, pricing, supply chain, dealers, and operations▪ Prepared & presented strategy business plan for leadership meetings and reviews (Board/In Market Review) Show less

▪ Assisted head, to deliver Ford Autonomous Vehicle strategic plan for Asia Pacific, including target city screening, market size, target customer, use cases, differentiation, and partnerships

Develop business plan of JEEP SUV▪ Assisted head with seasonal, yearly strategy plan for company’s current business, via integrating internal and external resources and information▪ Cooperated with GAC and FCA overall strategy project▪ Offered company internal business analysis, department consulting, and external market analysis

▪ Provided client with distributed control system – industrial process control, Servicepro – advanced digital services solution of continuous performance data collection, storage, tracking, analyzing, reporting, and functional safety solutions (intelligent relays)▪ Established and led project team throughout project life-cycle, initiation, planning, execution, monitoringcontrol till final handover▪ Scheduled project plan, managed risk and opportunity▪ Controlled and dynamically… Show more ▪ Provided client with distributed control system – industrial process control, Servicepro – advanced digital services solution of continuous performance data collection, storage, tracking, analyzing, reporting, and functional safety solutions (intelligent relays)▪ Established and led project team throughout project life-cycle, initiation, planning, execution, monitoringcontrol till final handover▪ Scheduled project plan, managed risk and opportunity▪ Controlled and dynamically adjusted budget plan with internal proposal team, SCM▪ Managed customer relationships, and secured services orders▪ Clarified with customer for scope, change management, and financial billing Show less

▪ Developed WBS and project schedule▪ Reviewed on technical aspect, project Progress ▪ Delivered Shell Monas Project, PNG LNG Project

▪ Designed hardware and software for Power Management System, Distributed Control System▪ Delivered Barzon Onshore Project, Vopak Sakra Project, Vopak Shanghai Project

▪ Commissioned Electrification-House, DC motor, and transformers integration for Bourbon Offshore vessels▪ Supervised and trained technician team for installation and troubleshooting activities▪ Delivered 10 GPA-254L AHTS vessels