Alvin Cheng Email & Phone Number

Taipei, Taiwan

Responsible for worldwide development of thermal solutions business in the server market. Develop strategies/ goals and build up a cross functional team to support end-to-end business, from early engagements to fulfillment.* Identify potential markets and their needs and propose Cooler Master’s product solutions to tackle customer’s challenges. * Develop account goals and strategies, build and lead a full functional team including account managers, engineers, procurement, logistics, and quality engineers to ensure business growth.* Coordinate internal resources and set clear target to communicate and ensure high quality and on-time delivery.* Work with internal technology development center to develop a product portfolio to gain advantage in the market over competition.

Taiwan & India

Responsible for maximizing UPS (Uninterruptible Power Supply) and Data Center business in the Indian market by conducting market studies, aligning corporate and onsite team strategies, and supporting execution with the onsite team.* Support corporate strategy by planning and executing business development strategies targeted and placing relevant products and solutions in the Indian market.* Work with the team in India to increase Delta’s leadership in the target segments by aligning resources alliance partners priorities.* Develop sales pipeline and targets and establish operation processes to fulfill market and business requirements

In charge of selling industrial power supply to clients based in the US and the EU. Managed customized projects for key accounts to earn additional business engagement.* Achieved account goals by identifying customer’s major concerns, and establishing pricing strategies and providing solutions accordingly.* Ensured awarded projects stayed on track and coordinated internal resources to stay flexible and react accordingly to unexpected changes in scope.

A foreign based company and it designs, develops, manufacturs and sells advanced test systems and solution for semiconductor industry. The systems it offers are used to test System-on-a-chip (SOC), System-on-a-package (SIP) and high speed memory devices. Verigy still adapts corproate culture of HP (Hewlett-Packard Compnay) since it was spun off from it.Field Application Engineer 2006-2009Responsible for managing client relationships with Taiwan semiconductor Manufacturing Company Ltd. (TSMC) and increasing their satisfaction to drive sales by increasing production efficiency. Account Management: * Well-managed accounts and was able to manage potential issues thus prevent their occurrences accordingly to enhance productivity for the clients.* Coordinated and worked with cross-functional teams to provide crucial information, which is not accessible to clients, and solutions to facilitate production.* Achieved account goals by playing a role as the bridge between the internal and accounts to facilitate communication and strategy implementation so as to create win-win results.* Well-managed third party to enable him be able to resolve technical issue resulting from our systems with efficiency and also to develop himself. Production Consulting: * Diagnosed production process to maximize yield rates.* Provided clients with solution to resolve production issues with greater efficiency by leveraging the experience or knowledge across different teams.Pre-sale:* Present clients new products or solutions to get engagement of them as well as to collect feedback to recommend further enhancement.* Devised customized training program to transfer knowledge and to build up customers' capability. * Aligned with sales' strategy to execute the pre-sales activities and trainings by coordinating internal resources.

Master Of Science Degree, Electronic Engineering

Master Of Business Administration (M.B.A

(8th position in Europe, The Wall Street Journal MBA ranking 2009