I am a Post Graduate Diploma in Management (PGDM) student at St Joseph's Institute of Management, majoring in Human Resources and Marketing. I am currently working as a Business Development Associate at ShakeDeal, a B2B e-commerce platform for industrial goods and services.In this role, I am responsible for developing and managing the sales funnel, building a strong sales pipeline, initiating first contact with potential B2B clients, marketing through channels like LinkedIn and email, developing customized customer engagement solutions, and generating quality leads. I use my skills in marketing and email marketing to create effective and engaging campaigns and strategies that increase brand awareness, customer loyalty, and revenue. I am passionate about learning new technologies and trends in the digital rewards, expense, and customer engagement solutions domain, and I enjoy working with a diverse and collaborative team that values innovation, creativity, and customer satisfaction.