As a UX Research & Design Manager at EY, I connect customer needs and business goals through in-depth consumer research, data analysis, and design thinking. I lead a team of design and UX researchers to develop product innovation and solutions, focusing on zero-to-1 stage of products. With over 11 years of experience in diverse industries, I have a proven track record of delivering impactful outcomes that elevate businesses to new heights.My passion is to drive positive change and create value for organizations and their users. I leverage my skills in user research, analytics, and process improvement to help businesses develop solutions that matter. I also partner with internal and external stakeholders to conduct qualitative and quantitative user insight studies and co-create innovative offerings. I am always eager to learn new ways to enhance my expertise and contribute to EY's vision of building a better working world.