Dr. Alvin Glay

Dr. Alvin Glay Email and Phone Number

Liberian Refugee | Research Associate at Georgia State| Yes, I'm a Black Man! | Chief Strategy Officer @ Response Media
About Dr. Alvin Glay

Dr. Alvin Glay is a visionary leader in marketing strategy, currently serving as the Chief Strategy Officer at Response Media and a Research Associate at Georgia State University. With a passion for turning marketing challenges into powerful growth opportunities, Dr. Glay leads an expert team across Media, CRM, Creative, and Data Science, helping clients unlock their full potential in an ever-evolving digital landscape.Renowned for his groundbreaking research on real-time marketing, Dr. Glay's work delves into the behavioral science of "Being in The Moment," providing businesses with actionable insights on how to engage consumers with relevance and immediacy. His research was published in the highly regarded Engaged Management Scholarship Proceeding (2019) and has since made a global impact—downloaded and cited thousands of times across more than 100 countries.Dr. Glay’s unique ability to blend academic research with practical industry application has earned him international recognition. As a sought-after speaker and thought leader, he is known for delivering forward-thinking strategies that help brands stay ahead in a fast-paced, data-driven world.Dr. Glay has demonstrated his expertise across various sectors, including retail, travel, CPG, education, nonprofit, telecom, consumer electronics, Pharma, fitness, financial services, beauty, and fashion. He has worked with top-tier U.S. brands like Procter & Gamble, Verizon Wireless, Carters, Reckitt, Bausch & Lomb, and Disney, among others, leading growth initiatives.Dr. Glay holds a Doctorate in Business from Georgia State University, an MBA from Mercer University, and a BBA in Finance from Georgia State. He invests deeply in his family and his nonprofit organization, The Unity J McGill Foundation, which he established in honor of his brother Unity, who tragically lost his life in 2019 while defending a stranger. The foundation provides educational resources to students in Liberia and envisions bridging the education gap by building an innovation center in Liberia.

Dr. Alvin Glay's Current Company Details
Response Media

Response Media

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Liberian Refugee | Research Associate at Georgia State| Yes, I'm a Black Man! | Chief Strategy Officer
Dr. Alvin Glay Work Experience Details
  • Response Media
    Chief Strategy Officer (Cso)
    Response Media Sep 2023 - Present
    Atlanta, Ga, Us
  • Response Media
    Vice President, Growth & Analytics
    Response Media Aug 2019 - Sep 2023
    Atlanta, Ga, Us
    My roles focuses on helping our clients develop and execute growth marketing strategies.
  • Georgia State University - J. Mack Robinson College Of Business
    Research Associate
    Georgia State University - J. Mack Robinson College Of Business Apr 2019 - Present
    Atlanta, Georgia, Us
    Research Associate at Robinson College of Business Center of Engaged Scholarship.
  • Airsculpt
    Vice President Growth Marketing
    Airsculpt Jan 2019 - Aug 2019
    Miami, Fl, Us
    Recruited to lead all paid media and analytic strategy and to build a robust in-house digital marketing capability.
  • Realself
    Head Of Growth Marketing, Performance Product
    Realself Feb 2018 - Jan 2019
    Seattle, Wa, Us
    Recruited to build the performance marketing product and the firm's in-house performance team of the surgical and non-surgical aesthetics business unit. Managed all marketing acquisition strategy to include SEM, Social, and other digital mediums.
  • Wahoo Fitness
    Sr Director, Global Digital Marketing
    Wahoo Fitness Apr 2015 - Mar 2018
    Atlanta, Georgia, Us
    Responsible for driving growth for wahoofitness.com global brand, the website traffic across US, EU, UK, AU, and Japan markets. Built the digital marketing and analytics program from the ground up leading to consecutive years in double-digit brand and revenue growth.
  • Verizon Wireless
    Sr Manager, Marketing & Advertising Sales
    Verizon Wireless May 2013 - Apr 2015
    Basking Ridge, Nj, Us
    Hired to lead the development of new revenue product for Verizonwireless.com. Launched Verizonwireless.com advertising.
  • Response Media
    Media Director
    Response Media Jul 2013 - Aug 2013
    Atlanta, Ga, Us
    Responsible for driving the agencies clients marketing programs growth and enhancing the agency’s performance marketing capabilities
  • Response Media
    Associate Media Director
    Response Media Sep 2012 - Jul 2013
    Atlanta, Ga, Us
    • Responsible for crafting strategic digital media solutions including SEM, SEO, CSE, Display and Email that enables clients to exceed their marketing objectives.• Serve as subject matter expert for all digital media trends and best practices.• Spearhead Agency’s SEM/SEO offering as well as coach and train account managers on direct response campaigns optimizations.
  • Response Mine
    Media Supervisor
    Response Mine Aug 2011 - Sep 2012
    Atlanta, Georgia, Us
    Oversee the management and growth of agency Services Paid Search client’s growth and strategy implementations. I Work cohesively with Clients to identify issues and opportunities. Also, I work with other media managers on account strategies and implementations as well as training and development. In additions, I’m responsible for onboarding new clients which involve setting up and streamline reporting, setting up new accounts, setting up tests, and strategically plans and implementations to grow clients’ revenue. Finally, I work closely with New Business team on prospective client’s analysis and presentations.
  • Response Mine
    Senior Media Manager
    Response Mine Aug 2010 - Aug 2011
    Atlanta, Georgia, Us
    •Developed and executed strategic marketing initiatives that not only meet but exceed key clients’ online objectives. •Worked cohesively with media and client teams to manage all phases of Interactive campaign cycles, from research, planning/buying to optimization and analysis.•Developed budget, forecasting, financial modeling, monitor costs, and meet critical Key Performance Indicators to present to the Clients.•Forecast and tracked marketing and sales trends, analyzing collected data.
  • Response Mine
    Media Manager
    Response Mine Aug 2008 - Aug 2010
    Atlanta, Georgia, Us
    •Built and Managed marketing campaigns across all search engines (Google, Yahoo, MSN, etc) for company's core product lines; manage campaign budgeting, expenses, and ROI targets on daily, weekly, monthly basis.•Reporting and analysis, including daily campaign reporting, click/conversion analysis, and campaign/keyword P&L.•Developed budget, forecasting, financial modeling, monitor costs, and meet critical Key Performance Indicators to present to the Clients.•Forecast and tracked marketing and sales trends, analyzing collected data.•Managed PPC campaigns for current and past clients such as RoomsToGo, EFGoAheadTours, Carters and Travelzoo.

Dr. Alvin Glay Skills

Ppc Online Marketing Sem Google Analytics Omniture Web Analytics Digital Marketing E Commerce Analytics Display Advertising Seo Lead Generation Customer Acquisition Doubleclick Marketing Strategy Interactive Marketing Marketing Digital Strategy Google Adwords Media Planning Digital Media Online Advertising Media Buying Search Advertising Integrated Marketing Direct Marketing Interactive Advertising Conversion Optimization Msn Adcenter Organic Search Landing Page Optimization Keyword Research Advertising Google Webmaster Tools Web Marketing Yahoo Search Marketing Mobile Advertising Strategy Mobile Marketing Email Marketing Social Media Marketing Social Media Leadership Management Strategic Partnerships Sales Campaign Management New Media

Dr. Alvin Glay Education Details

  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    And Related Support Services
  • Mercer University
    Mercer University
    And Related Support Services
  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Finance
  • Alabama Agricultural And Mechanical University
    Alabama Agricultural And Mechanical University
    Finance
  • Stone Mountain High
    Stone Mountain High

Frequently Asked Questions about Dr. Alvin Glay

What company does Dr. Alvin Glay work for?

Dr. Alvin Glay works for Response Media

What is Dr. Alvin Glay's role at the current company?

Dr. Alvin Glay's current role is Liberian Refugee | Research Associate at Georgia State| Yes, I'm a Black Man! | Chief Strategy Officer.

What is Dr. Alvin Glay's email address?

Dr. Alvin Glay's email address is ag****@****ail.com

What is Dr. Alvin Glay's direct phone number?

Dr. Alvin Glay's direct phone number is +140427*****

What schools did Dr. Alvin Glay attend?

Dr. Alvin Glay attended Georgia State University - J. Mack Robinson College Of Business, Mercer University, Georgia State University - J. Mack Robinson College Of Business, Alabama Agricultural And Mechanical University, Stone Mountain High.

What skills is Dr. Alvin Glay known for?

Dr. Alvin Glay has skills like Ppc, Online Marketing, Sem, Google Analytics, Omniture, Web Analytics, Digital Marketing, E Commerce, Analytics, Display Advertising, Seo, Lead Generation.

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