Currently guiding aspirational brands expressing their vision through visual and communications with my mates at Vasco.Before Vasco, I've worked on one of Indonesia's 1st tier printed media group, namely Kompas Gramedia. I've experienced the impact of digital shift and how it transformed businesses and the brand, both fundamentally and culturally. I've witnessed the culmination of multiple printed media brands, while at the same time, carried the digital shift of Hai magazine as the most popular media of male high school students and teenagers.Later, I found myself as the early entrants in revolutionizing Jakarta's (at that time) transportation and logistic mess with Go-Jek. Me and the team successfully heightened Go-Food as the number one food delivery partners across the globe, excluding China. Competing against incumbent delivery providers as a small startup way before Go-Jek set foot as Indonesia's foremost on-demand multi-service platform and digital payment technology group.Upon this rock I'm currently building Vasco.