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Director with specialized expertise in navigating the juncture of design and technology within the realm of permanent digital experiences for physical spaces, encompassing corporate, retail, museums, and entertainment.I’m a director and designer with over a decade of experience, continuously striving to craft better digital experiences for clients such as Warner Bros. Discovery, Disney, Google, Twitter, Naughty Dog, Red Bull, Airbnb, PepsiCo, Reuters, Samsung, Spotify, SK-II, Tom Ford as well as various museums and institutions. Collaborating with designers, animators, producers, and developers, I have been fortunate to win numerous awards such as the Red Dot Award, One Show, FWA, Webby, Awwwards Site of the Year, and Adobe Cutting Edge.As Interactive Director I lead and co-lead projects from concept to handoff, overseeing strategy, visitor/user experience, creative/art direction, design, motion, production, and delivery.Raised in the Netherlands, I began my journey as a sponsored gamer, teaching myself Photoshop and HTML/CSS at a young age to promote my clan. Later, I expanded my skills to include Flash, After Effects, and Cinema 4D, driven by my interest in cinematic design and motion graphics for movie and gaming websites. This passion led to two internships at 247 Media Studios in Germany and Ignition Interactive in Los Angeles.After completing my education at the Royal Academy of Art in the Netherlands, Ignition Interactive offered me a full-time position, which I eagerly accepted, prompting my move to LA. While I loved the experience, I couldn't resist the opportunity when Firstborn reached out to apply similar visual and motion techniques for brands, which led me to New York. I later joined Your Majesty NY and further explored my fascination with physical digital experiences. Seeking to expand my knowledge in this area, I eventually joined Rare Volume, focusing on corporate spaces and museums.Currently serving as their Interactive Director, I focus on creating (permanent) digital experiences for physical spaces, including data visualization, and systems design. Driven by my passion for bespoke design, motion, and technology, I firmly believe that form, function, and content together are greater than the sum of their parts. With this mindset, my expertise lies in leading digital projects from concept to handoff.Visit alvingroen.com for more
Rare Volume
View- Website:
- rarevolume.com
- Employees:
- 10
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Interactive DirectorRare Volume Mar 2022 - PresentNew York, United States• Leading and co-leading teams of designers, animators and developers from concept to final delivery to ensure quality is maintained • Strategize visitor and/or user experience including sketches, wireframes, prototypes, interviews, workshops, visual design and motion demos• Hands-on visual design, systems design and motion on select projects• Consult with project management team on resource allocation and scheduling of projects• On-site installs, client training and quality control• Prepare, design, and lead client presentations• Work directly with various clients and partners including brands, agencies, architects, institutions and fabricators to identify their needs and requirements, and then translate those into tasks for the team• Lead film, photography and edits to document and promote finalized work• Interview design, motion and tech candidates in order to grow the team -
Associate Creative DirectorRare Volume Sep 2017 - Feb 2022New York City Metropolitan AreaRare Volume helps companies make the most of their data through innovative Data Experiences and Content Automation systems. Specialized in visual design, UX thinking, and inventive technology applications, we craft experiences that embody both aesthetic beauty and practical functionality. -
Freelance Interactive Acd, RetailComcast Jun 2023 - Nov 2023New York, United StatesHelped succesfully launch the first in-house made interactive retail experiences for over 500 stores throughout the US. Responsibilities included overseeing the Xfinity interactive retail experiences from concept to installation, managing a team of designers and developers, and collaborating with stakeholders and other teams to ensure that each expression of Xfinity interactive retail effectively communicates and reflects the brand standards. -
Design DirectorYour Majesty Jan 2017 - Sep 2017Greater New York City AreaOversaw and mentored the global design team, while providing creative/art direction alongside hands-on design and motion. Notable projects are photo and video direction for Airbnb Luxe, winning Innovation Site of the Year for our R&D project Cavalier, creating an out-of-body experience for Tele2 and helping HBO create their first interactive film. -
Art DirectorYour Majesty Jun 2015 - Dec 2016Greater New York City AreaYour Majesty is a design and technology firm in New York and Amsterdam that powers digital product and brand experiences. I have worked among others for Airbnb, Cisco, HBO, McIntosh, MTV, Red Bull, Spotify and Tele2. -
Art DirectorFirstborn Jan 2014 - Jun 2015Greater New York City AreaLed design, motion and art direction on websites and products for a variety of clients with highlights being the touchscreen soda fountain Pepsi Spire and work for Disney and Batman. While teaching After Effects to the design team for UI motion and introducing percentage based responsive design to become the new standard. -
Associate Art DirectorFirstborn Jun 2013 - Dec 2013New York, New YorkFirstborn is a strategic design and technology company headquartered in New York City. Founded in 1997, they create interactive experiences, digital products and content that build brands, grow businesses and transform categories. I have worked among others for AMC, Audible, Disney, Fisher Price, HBO, Lenovo, Marchon, Mountain Dew, PepsiCo and TiVo. -
Senior Interactive DesignerIgnition Jan 2012 - May 2013Santa Monica, CaliforniaAs intern and employee #11 creating small websites and banners for games and movies, the team continued to grow to 45 working on massive 360 campaigns for The Hunger Games, Prometheus and Arrested Development. Starting in a small team allowed me to work on many facets of each project and have an impact on the final work with a focus on concept, design, motion and code.I have worked among others for AMC, Canon, Disney, Disney Pixar, DreamWorks Animation, Fox, HBO, Lions Gate, Microsoft, Netflix, Naughty Dogs, Paramount, Sony, Square Enix, Toyota and Vizio. -
Freelance Interactive DesignerAlvingroen.Com May 2009 - Dec 2011Amsterdam Area, NetherlandsDesigned digital interactive experiences for an array of clients while finishing Art Academy. Main focus was on concept, design, motion and code (Flash AS3) for websites, mobile & tablet sites/apps and touchscreen displays.I have worked among others for 20th Century Fox, HBO, Intermediair, Motoko, MVRDV, Open Road Films, citizenM and Suitsupply.
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Interactive Design InternIgnition Apr 2010 - Aug 2010Santa Monica, California -
DesignerLightmaker Jul 2006 - Dec 2006Amsterdam Area, NetherlandsMain role was art direction, design, concept and motion. Working together with developers and freelancers on the Flash and Silverlight platform to create websites, applications, a desktop widget and an online e-learning system.Lightmaker Amsterdam was a digital services agency specialized in the development of Rich Internet Applications and desktop applications. -
Design InternLightmaker Property Manager (Lmpm.Com) Mar 2006 - Jun 2006 -
Design Intern247 Media Studios Sep 2005 - Jan 2006Baden-Baden, Germany247 was a creative and technical development studio that created complete Flash or dynamic HTML/CSS websites and layouts or concepts. Main role was design and motion, while working together with a developer on several projects and scripted some myself.
Alvin Groen Skills
Alvin Groen Education Details
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Royal Academy Of Art, The HagueInteractive Media Design -
Mediacollege AmsterdamCrossmedia
Frequently Asked Questions about Alvin Groen
What company does Alvin Groen work for?
Alvin Groen works for Rare Volume
What is Alvin Groen's role at the current company?
Alvin Groen's current role is Director + Designer, digital experiences for physical spaces, permanent, interactive, corporate, retail, museum, entertainment.
What is Alvin Groen's email address?
Alvin Groen's email address is a.****@****ion.com
What is Alvin Groen's direct phone number?
Alvin Groen's direct phone number is +121257*****
What schools did Alvin Groen attend?
Alvin Groen attended Royal Academy Of Art, The Hague, Mediacollege Amsterdam.
What are some of Alvin Groen's interests?
Alvin Groen has interest in Digital, Interactive, Motion And Experience Design.
What skills is Alvin Groen known for?
Alvin Groen has skills like Interaction Design, Web Design, Art Direction, User Interface Design, Concept Development, Flash, Photoshop, Graphic Design, User Experience, Interactive Media, Interactive Advertising, After Effects.
Who are Alvin Groen's colleagues?
Alvin Groen's colleagues are Andrew Bell, Jillian Stevens, Robert Hodgin.
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