Alvin Ng Email & Phone Number

Singapore

Singapore

Singapore

• Job Summary:
• Responsible for managing and delivering the overall performance of the cards and loyalty program portfolio for Caltex brand.
• Accountable for ensuring the volume deliverables of various portfolios and planning the partners and loyalty activities under the Retail marketing calendar.
• Managing the relationships of all bank and loyalty partners, ensuring partnership commitments and agreements are well executed and implemented to meet the agreed business plans and deliverables.
• Developing loyalty strategies with data analytics to designing dynamic customer journey for product purchase and brand engagement.

Singapore

Singapore

• Job Summary:
• Planned and developed marketing strategies to promote and enhance the Customer Value Proposition of the loyalty program (Shell Escape).
• Collaborated with internal and external stakeholders to execute ‘Best in Class’ marketing campaign from an ROI and operational excellence perspective.Marketing Activations:
• Key role in planning, executing and organizing consumer events, campaigns and road shows for the Shell loyalty program.
• Led a renewal for the Shell loyalty program with a series of outdoor activations to increase awareness and consumer tractions for the brand and program. CRM Marketing:
• Capability to utilize and study the customer databases to effectively respond to insight requests from the business requirements.

Singapore

• Job Summary:
• Planned and ensured development of quality, accurate and relevant marketing content for use across the board's marketing communications.Marketing Duties:
• Key role in the content management to develop marketing content that best profiles destination Singapore across all touchpoints based on the board’s marketing objectives.
• Worked with agencies and ensuring a timely delivery of accurate communication content and imagery for the various online touchpoints such as official website ‘YourSingapore.com’.
• Performed web-statistics, data extractions and analytical reports for the board’s online and offline touchpoints to provide insights and understanding of the different segmentation and behaviors of the target.
• Coordination with the incumbent agency, line units and regional offices to determine the full requirements needed to develop brand assets, such as destination visuals and videosEvent Management:

Singapore

• Job Summary:
• Provide marketing and executive supports to two international film studios (Warner Bros & Twentieth Century Fox) and served as a key custodian to working partners, stakeholders and media. Marketing Duties:
• Support the studios in the implementation of its marketing campaigns.
• Provide assistant for all marketing materials, both print and online.
• Responsible for maintaining & updating the studios website & social media.
• Assisting in organizing promotional events and premiere screening.

Bachelor'S Degree, Marketing & Hospitality & Tourism Management

Diploma In Marketing