Extensively working alongside cross function teams to follow through design processes from concept to product realisation in areas of CMF, product graphics and product design.On a global level, I work with different category and function leads to develop unique strategic design application methods, and standardise design workstreams to significantly;- improve efficiency in day-to-day operations- reduce colour and SKU diversity- reduce development costs- reduce generated waste

Create and manage all Brand project deliverables from product and graphic designs, to website designs. I also manage a great team of designers to oversee and follow through all creative projects, which led the team to clinching several Brand and Design awards.Very fortunate to have collated a brand and design portfolio with brands such as Aston Martin and Audiomoda to name a few.Branding + Graphic Design- Study and analyse consumer behaviour trends to ensure the right and consistent visual brand language is delivered for the client's products and services.- Design all brand assets ranging from corporate literatures, corporate stationaries, corporate videos, websites, packaging to brand guides.- Generate designs in 2D and 3D models + photo-realistic renderings.- Present and train senior management staffs on brand disciplines, guidelines and creative consistency.- Work with marketing teams to accelerate brand awareness through executing high-impact campaign ideas.Industrial Design and Management- Consulting clients on creative briefs and negotiating on budget and time-scales.- Maintaining awareness on design trends and influences, and brainstorming ideas via concept sketches.- Work cohesively with engineers to ensure the critical balance between form and functionality is achieved.- Managing and overseeing all project deliverables, budget, contracts and milestones.- Manage all creative developments, branding assets, marketing follow throughs and mass productions.

Hired as a contract based Industrial Designer and Brand Designer. Completed several projects ranging from industrial design, brand packaging to CMF designs.- Successfully completed and launched 2 RFID card readers. One was manufactured and launched in Japan by Sony, and the other locally in Singapore.- Packaging rebrand and strategy for Homefix.- CMF design and rendering for Sigma Germany.

In order to diversify my design knowledge and skills, i joined a local company, Innoplan Technologies, who is one of the largest design and manufacturing companies who specialises in office system furnitures.- Design interesting form factors whilst constantly exploring innovations to enhance work efficiency and ergonomics.- Work with structural engineers and manage a team of builders to bring designs to fruition and meeting production schedules, ensuring delivery and assembly commitments are met.- Manufactured a full scale, working model of a work desk, for use by medical practitioners and/or patients while complying to medical standards using medical grade materials.

Daviscomms is a Product Design and Manufacturing company, specialising in wireless telecommunication products such as WiFi phones and GPS Tracking Systems. Being the only designer, i have gained invaluable experience from having to learn everything i could from highly skilled engineers in various disciplines.Additionally, i was also exposed to knowledge on implementing structural integrity techniques/concepts to the products and packagings that i was tasked to design.- Tasked to create product designs from the ideation stage till final production.- Have successfully launched 5 consumer products into the market in a span of 2 years.- In-charge in designing all graphics and marketing materials.- Create cosmetic specifications and liaising with vendors on quality control and/or checks.- In-charge of all colour, material and finishings.- In-charge of designing all packagings, both retail and bulk.