Alwin Thomas Email & Phone Number

I am a results-driven marketing professional and a recent graduate with an MSc in International Marketing from Newcastle University. With hands-on experience in market research, strategic marketing, and AI-driven personalization, I am passionate about leveraging data and emerging technologies to create meaningful consumer experiences and drive business growth.In my role as a Sales and Marketing Executive at Embaby Trading Co., I implemented marketing strategies using tools like Google Ads and Google Analytics, leading to a 20% sales increase by aligning with market trends and consumer preferences. I also cultivated strong relationships with retailers, boosting satisfaction by 25% through proactive engagement and issue resolution. At Hedge Equities, I contributed to a 15% increase in client acquisition through market research and effective campaign proposals supported by tools like Hootsuite and MailChimp.A key project I led, titled The Influence of AI-Driven Chatbots on Consumer Purchase Intention in Online Fashion Retail, analyzed how AI tools enhanced consumer decision-making and engagement. My research demonstrated that personalized chatbot interactions improved customer confidence and drove sales. I also conducted the Greggs Generation Z Menu Innovation Project, where I analyzed health-conscious consumer trends and developed marketing strategies to refine Greggs’ menu offerings. Additionally, my project on AI-driven personalization at Spotify explored how machine learning enhanced user engagement through tailored content recommendations.I bring a strong foundation in market research, business development, and digital marketing, with expertise in tools like SEMrush, Ahrefs, Canva, and Tableau. My skills include AI-powered personalization, content creation, and consumer behavior analysis. I thrive in fast-paced environments, bringing creativity and a data-driven approach to solving complex marketing challenges.With leadership experience in volunteer roles at the British Heart Foundation and the National Cadet Corps (NCC), I am eager to apply my skills to contribute to innovative marketing campaigns that deliver impactful, measurable outcomes.