Supporting my dad on opening a new restaurant while exploring to new opportunities for my career growth. Couple with continuous learning through LinkedIn course to improve hard skills and soft skill.

- Personal sabbatical focus on taking care of my elderly Grandma & Grandpa that's diagnosed with a critical illness.- Travel to recharge my energy. - Fruitstree Holding is a company that focuses on arts and follows my hobbies (over the weekend)

Over 20 years FMCG professional experienced in different role, I’ve learned a combination of commercial and insights to enhance organization’s building unique business proposition to accelerate category or customer growth. Passion leverage my learning’s agility, whilst continuing contributing my knowledge in FMCG & retails company consistently. Seeking for new opportunity for career & knowledge growth. As follow my passion.

-Prioritized New Zealand as a growth driver market in the VAPE business and established distribution model with the growth of 50% within 6 months within contract period with engaging most of my time on Distributor Management, Develop Contract that's focus share investment for growth mutually, involving Shoppers, Customer & Trade Marketing also includes digital marketing in-store. - Developed points of purchase that localized their needs, for example, on-shelf display and communication materials. Also involved in Trade Market training. - As for South East Asia re-engage dealers for new business development and also appoint new distributors in the market.

- Deliver growth +5% during North & South Taiwan despite being in the most competitive cigarettes market (Modern Trade, General Trade, Distributor Specialist)- Drive organization change in both Taipei (North Region) & Kaohsiung (South Region) with the change of distribution model (B2B to B2C and combine with distributor management)- Initiated regional commercials audit to further breakdown the regional investment model which involve B2C business integrity, in concluding action to change B2C approached involved associates & process.- Develop convenient stores, shoppers, marketing advocates in-stores activities that comply with local law enforcement, influencing convenient stores engagement with consumers.- Managing Field Sales Teams more than 70 direct and indirect associates, to drive motivation and knowledge transfer to build talents within the organization.Overtime localized regional plan that's consists of insights to build local region business plan with a regional budget.

-“ROUTE TO MARKET” projects with Heineken Taiwan, consists of sales & marketing 5 years vision, objective and strategies.-Taiwan “Route To Market” (RTM) project with a reputable Global brand, consists of Structured process and a diagnostic tool to periodically assess RTM performances in terms of effectiveness & efficiency and to highlight RTM issues and opportunities. -Deep raw data analysis, Transform them into key take indication and take away to support RTM change model recommendation.-Facilitate tools to improve sales and marketing processes. -Initiate Trade Marketing structure change and sign-off by Heineken Management. -Data analysis to provide a quantitative and qualitative commercial proposal (i.e. investment, channel priority and products range). -Identify New products line to launch in the market -Pricing Strategy to differentiate between modern trade and GT (on-trade & off-trade) proposals and execution pricing by channel. . -Data analysis to provide a quantitative commercial proposal (i.e. investment, channel priority and products role in the channel)

-Set-up of a new business unit “Royal Canin” (MARS division Business) in Malaysia & Indonesia consists of the supply chain, operation, predominately sales & marketing from Vision to Tactical approach deliver exceeded growth target over 3 years expansion plan. -Presented Petfoods data bank to bususines VP, based on facts insights to develop start-up business model and used as a best practice across the market. -Managing the transition from distributors to direct supply model (B2B to B2C).-Develop Route to Market strategies (PetShop & VET business focus channel) delivering growth +100% growth continuously in two years (over expected). -Set-up Supply Chain business model, engaging stock management coverage of fewer than 2 months, ultimately less than 1 month to improve cash-flow efficiency under the P & L. -Develop & Execute 3 years Sales & Marketing Plan key growth driver mitigate the risk against the competition. -Part of Royal Canin Malaysia & Indonesia governance teams include the role of setting-up Indonesia market which involve Commercial Training, Administration Infrastructure, Organization Set-up and channel & category strategies.-Develop pricing strategy differentiation in the market with the concept of the reward for more purchase. -Initiate cash terms sales market, as a result, reduce credit days from average 60 days to 15 days benchmark on the industries credit days. -Develop consumer communication material for consumer and trade education materials (include: shoppers point of sales material, trade program and communication materials, point of sales material).

-Develop Durex category strategies with basic 4Ps approached -Define Durex sub-category in the market -Complete Durex & Scholl points of sales materials engaging with Marketing and Sales Teams involve Modern, Pharmaceutical & General Trade. -Stock management initiative for both power brands during acquisition transition.

-Re-constructed Purina PetCare Malaysia Business growth strategies thru shoppers, consumer insights & Joint retailers plan had succeeded the business to gain No. 1 position in the market shares for both Dogs & Cats (Growth 28% total business) -Managing General Trade, International Key Account channel & refocus development on Local National Accounts (Example: Econsave, Speedmart, 7Eleven, Mydin & The Stores Accounts) -Engaging closely with Marketing & Category management to bring a change approach at the in-store share of space to reduce out-of-stock incidents.-Managing local Accounts directly to speed-up listing GAP between International Accounts and National Accounts-Awarded category management for Mydin Key outlets for shelf awareness management. -Modern trade investment custodian working together with the International Key Accounts team and also direct customers. -Supply chains forecast and executor for stock-flow and supply chain framework development. -Distribution management for 3rd party service accounts coordinator. -Budgeting total modern trade investment management includes differentiation promotion and long terms of the objective custodian.

- Awarded by TESCO Malaysia by using “Shoppers Insights” (Dunnhumby tools) to develop & execute commercial strategies” Year 2010. - Initiated nationwide project in Malaysia during 2010 to ensure at least 95% stock level across Tesco - -- Malaysia outlets by implementation of Joint Supply Chain with supply chain and assigned associate implant based in Tesco HQ.-Restructured the Nestle Malaysia & Tesco business partnership format, predominantly business trading terms changed from “Total % investment approach” to “Category (Business Unit) Focus For Growth” with the objective “Making Our Investment Work Harder” rather than transaction investment by monthly.- Kick-off Beverage project involving Dunnhumby, External Category Specialist consultants, Internal Business Units associates specialist in Marketing benchmark Nestle UK market best practice to execute in Malaysia, for example 5 star launch program, increase consumer consumption activities, influence the in-store purchase drive footfall to the stores. .- Lead negotiator for Tesco Malaysia representing Nestle Malaysia on business development change without interruption to business, and agreed across buyers and also operational units.- Coaching 4 Key Accounts Managers & developing 1 Key Account Executive talents.Support building relationship engagement across levels between Tesco & Nestle Malaysia, for example Tesco Marketing and Nestle Marketing custodian include business units head to better understand both retailers & supplier challenges and predominantly to explore opportunities jointly.- Main contact across Nestle Business with Tesco and also responsible and accountable of all units.

- Develop Customer TESCO account management tools for Asia market deployment. - Part of International teams facilitate & build Joint Business Planning Model & each market VOSTA (Vision, Objective, Strategies, Tactics & Activities that’s convinced Top to Top level (TESCO CEO & NESTLE CEO) sign-off Joint Business Plan across the markets. Trained Asia market,Nestle & TESCO Joint business plan (JBP) accounts process, development to execution. . Initiated "Halal Project" with TESCO UK to merchandise Halal products on TESCO UK clusters outlets stores and also created “Halal Fairs” that involve both countries' politicians, Malaysia internal affairs & economy ministries agenda to drive forward Malaysia Halal products awareness. Sourcing products from overseas : Pakistan, Malaysia & Saudi Arabian as new sub-foods category projects with Tesco. Set-up distributor with distribution model to TESCO UK on Nestle Halal products. Key advisory for Asia Region Tesco (Market involve Taiwan, China, South Korea, Thailand & Malaysia) on business management or managing conflict to mitigate transnational relationship. Part of negotiation teams for both local and international for business terms that involve finance, operation efficiencies, shoppers flow and consumer off-take.Best practice sharing with Asia market to identify category growth drivers, Key focus on Beverage & Milks business. Shares shoppers insights usage through Dunnhumby reporting usage with Asia Markets.

- Nestle Grocery Business initial portfolio business Cold & Hot Cereals, Confectionery, Petfoods primary during 2003 - 2004.- Promoted to Assistant Lead Accounts Manager managing bigger business portfolios such as beverage brand name Milo & Nescafe also include an existing portfolio (Total more than 1000 SKUs & 5 business units.- Recognized by Giants buyers for creating a win-win solution for both companies in a category/business that's under my portfolio (refer to recommendation below).- Drive change with Giant for Breakfast Cereals, Confectionery, Petfoods & also Hot Cereals business with in-stores & national (include East Malaysia initiatives, activities differentiation & promotions.- Key contact for Giants Accounts for financial reconciliation accounts receivable, investment and operation funds reconciliation by monthly. - Initiated and agreed by Giants on all businesses category management projects for 12 Nestle business units to drive store change and category visibility working together with internal channels and categories team support. - From plan to execution for both business charities, Nestle wellness program and Giant shoppers drive program (i.e. Famous Brand). - Yearly Accounts plan and execution. - Create Giants yearly business plan with a proposition to focus on the growth driver for each Nestle business or category. - Build customer relationship improvement and sustain ensuring Giants are satisfied with the service or plan management from HQ to Stores. - Monthly and weekly operation review and meeting’s with merchandising, Giants operation team, Giants merchandising teams, Giants Marketing teams. - Custodian of Nestle business shares of business in Giants. - Yearly, monthly, weekly & daily Giants and Nestle negotiation for the business plan based on the trading environment.

- Managing main International Key Accounts such as Macro, Jusco, Tops, Carrefour, Giants & Tesco. - Year on Year growth more than 60% for total key account deliveries in sales. - Managing investment within the budget of the company with International Key Accounts.- Develop yearly contracts leveraging Nestle Malaysia Business both internally and externally with International Key Accounts to gain mutual investment growth plan.- Successfully to transform distribution model from indirect to direct (Distributor to Purina direct - distribution for major key accounts Giants, TESCO & Makro. - Supply Chain Management includes forecast, FIFO management & Expire stocks management. - Category Management from planning, analysis to in-stores execution. - Promotion management includes exclusive, differentiation & national campaigns. - Daily Key Account operation management includes in-store and internal. - Customer key communication between PURINA & Key Accounts business (all enquiries and liaising) - In-store Point Of Sales execution via PURINA merchandising management