Aron Leah Wolfson Email & Phone Number

Los Angeles, California, United States

Spearhead lifecycle marketing strategies across various customer stages to enhance audience conversion, engagement and retention, to support fundraising objectives and revenue goals. Generate approx. $1MM revenue annually from 4,000 donors through digital and direct response fundraising channels including web, email, social media, SMS, paid search, direct mail, and telemarketing. Lead the messaging, value proposition, positioning and overall go-to-market strategies, to orchestrate integrated campaigns across channels. Establish, track and evaluate KPIs and synthesize campaign post-mortems to inform future campaigns.Monitor KPIs, analyze campaign results, and produce performance reports for campaign optimization.

Los Angeles, California, United States

Israel Baseball Academy is a non-profit organization that connects Jewish high-school baseball players with the Israel National Team. Through our two-day showcase events, participants get evaluation, feedback and face time with baseball professionals for Team Israel.As second in command, I handled all of the back-of-house marketing and operations to keep the organization running. I created the website from scratch, built out email and social media marketing channels to increase player registrations and brand awareness, and supported planning and logistics for four showcase events.

Los Angeles, California, United States

When covid began, and everything shut down, we had to pivot to making sales calls virtually. I spearheaded our live and recorded webinar series. I created and presented all original content and worked closely with our graphic designer and AV team to make it all come together. This included creating content, ppt decks, in studio demonstrations, and promotions to drive webinar traffic. I worked closely with our marketing department to craft language & collateral segmented to different customer types - distributors, specifiers, end users. During this time I also worked closely with C-Suite to develop and implement a 3-year business plan.

Los Angeles, California, United States

Lighting specification sales manager responsible $10M sales territory across three Rep Agencies - LA, San Diego, AZ. Worked directly with Electrical Engineers, Architects, and Lighting Designers to recommend and implement lighting solutions for both residential and commercial projects.

Greater Chicago Area

- Achieved 10%+ sales growth in 2015,'16 and '17- Managed $15M sales territory and sales teams across 11 states- Introduced IoT solutions to both residential and commercial customers- Launched and marketed new product across sales territory- Utilized consultative selling techniques to identify customer needs and provide appropriate solutions

Coopersburg, Pennsylvania, United States

Sales Associate part of Lutron's Sales Leadership and Development Program (SLDP). In this program, I learned about the electrical industry, manufacturing, and consultative selling

Bachelors Degree, B.S. Marketing

Activities and Societies: president of the osu water polo team

Education record

Activities and Societies: swimming and water polo, news editor for the school newspaper