The best part of working in market research for more than 20 years is having worked with various brands (big and small) to future-proof their businesses by identifying unmet consumer needs, strengthening their competitive position in the market, and engaging their customers where it matters most. Working closely with brand, marketing, and communication teams as a student instilled in me a passion for brands and how they interact with consumers / shoppers, and the effect this has on the bottom line. So, to me, engaging clients is not just delivering results, but rather a journey to fully understand the intricate challenges they are facing internally and externally, and finding solutions for these challenges in a way that will be understood internally and can be applied across the business. I am great at building client relationships and create winning teams to get the job done while motivating those around me to achieve the best results possible. I thrive on turning data into insights and using these insights from various sources to answer burning client questions. I have experience working across a range of industries and categories including FMCG / CPG, Telecommunications, Finance, Entertainment & Gaming, Tech & Durables, Fast Food and Fashion / Lifestyle. In my spare time, I have created a competitive esports organisation called White Rabbit Gaming, which have competed across the globe in various gaming tournaments with great results and is a very well-known brand in the South African gaming scene. If you are looking to grow your brand, improve your competitive position in the market, want to understand your customers in more detail or if you want to build a winning team, feel free to reach out and let’s talk.