In my current role, I proudly wear two hats, driving marketplace success for both Westfalia Werkzeug Co GmbH and New Returns, the company behind the online shop 2dekansje.comWestfalia Werkzeug Co GmbH - Enhanced revenue and profitability for existing channels (Amazon, eBay), later onboarding Kaufland and Otto Market - Launched three successful marketplaces for the French market within a swift six-month timeframe. - Expanded into the Swiss market by onboarding Galaxus, number 1 marketplace for household goods and fashion.New Returns - Established all marketplace channels from scratch for the company. - Currently developing a pricing model that optimizes prices based on stock velocity and seasonality.Beyond marketplace expertise, I take the lead in training junior digital marketers and interns, fostering the next generation of e-commerce enthusiasts. As the go-to expert in data and feed management, I specialize in transforming raw data into actionable insights with minimal reliance on IT development. Thriving on ingenuity, I excel in unraveling creative solutions to conquer common challenges encountered in the dynamic landscape of online marketplaces.

- Turnover and revenue forecasting for the French and British market (+ Ireland).- Set up an online marketing plan and execute accordingly for each market- Product management: pricing, ranking, content of the website,- Benchmark: market analysis, competition, customers needs and trends- Analyses: acquisition and retention (Google Analytics), customer journey (use ofHotjar, and heatmaps for page optimization).- Growth strategy via social media through a network of influencers split in 3 groups (following buyers' personas: momfluencers, professional and amateur photographers, wedding bloggers)- Partnerships with brands to cross-promote our products (baby products and natural beauty and care products)

- In charge of all sales channels in France and Belgium (webshop, eBay, Amazon)- Responsible and accountable for sales (revenue forecasting, turnover, pricing) and advertising mix ( Google Adwords, Shopping engines, newsletter, display, classifieds, affiliation)- Accountable for timely content translation (remotely hired and managed 2 FTE in our external office in Ningbo, China)- Management of 4 FTE in our office in Utrecht- Recruitment, onboarding, training and mentoring of new colleagues

After having followed a basic training, I became a reserve officer for the EMAA BRI (French Air Force headquarters, International relations office) due to my good English proficiency, and my interpersonal skills. I stopped after having moved to the Netherlands.

- Research and deliver a proof of concept for business development in Japan.- A part of my assignment took place in Morocco as the general manager of the luxury guesthouse Dar Ahlam to learn the ins and outs of the concept of “Maisons des rêves” (dream house) to later open a dream house in Japan.- Oversaw the opening of a physical shop of La Pâtisserie des Rêves, rue de Longchamp, Paris (I hired and trained the staff, oversaw all administrative tasks, logistics and communication).- Started on the proof of concept for a pastry store in Japan, which opened and operated successfully in Kyoto, Japan in 2012.

- Launch of the website Workshop-Isse and its e-shop, which meant again terms and conditions, return process, pictures, but also an immense content production (explain the specificities of the Japanese delicacies, be it sake, seaweeds, rice, beverages etc for the webshop)- Started and maintained their social media presence,- Developed the B2B sales activity to French chefs with Michelin stars by organizing a planning of visits, regular phone calls, newsletter about new products arrival.- Represented the company at professional food and wine fairs.- Organized a press trip to Japan with sommeliers and journalists to discover the Japanese sake

- Launched a very successful online shopping website for the brand Lollipops- Achieved an impressive ranking within the top 3 for sales revenue for the Lollipops brand under 6 months.- Remarkably, this ranking positioned the webshop right behind the two physical corner shops in Parisian department stores, all while maintaining the lowest operating costs.

First year of PhD in Geography on forest landscapes, in particular the bamboo as a marker of the abandonment of traditional farming practices and desertification of countryside.