Alexandra Rossi Email & Phone Number

Los Angeles, Ca, Us

I bring a unique mix of experience from celebrated advertising agencies to innovative data science startups. I have a proven track record of marking up founders from $0 to over $125MM in fundraising. Combined with the executional know-how and network to produce the most technical and creative concepts, I’ve become a hidden ace for early-stage tech founders, helping them turn their ideas into businesses.

Miami, Florida, Us

Prescient, formerly Vybn, is a decision science platform that unifies and enriches marketing, eCommerce, and industry-specific data in order to provide recommendations that grow revenue streams. Our first focus was to tackle data problems for the music industry: analyzing and forecasting streaming and eCommerce revenue for labels, distributors, and management teams. After securing an exclusive partnership with Warner Music, Prescient is now focused on a variety of brands, accelerating LTV in a cookieless world.

New York, Ny, Us

As the first partner to the two founders, I helped to bring their entire vision to life. We worked closely on pitch strategy and investment planning. I hired and managed a freelance team to develop the brand identity, prepared communication workshops and structures, and implemented early marketing tactics that lead to inbound Seed and Series A investments. I facilitated the foundation and processes for the following departments: Brand and Marketing, Operations + Financials, HR, Recruiting, and Business Development. During the first 3 years, we scaled the company from 3 to 19, closed 3 rounds of fundraising, and secured 5 Enterprise partners.

Jersey City, New Jersey, Us

Led the rebrand of Opera Solutions to ElectrifAi under Whiteoak VC’s new global management. I worked closely with the CEO and product teams to reposition their practical AI solutions for business challenges across Marketing and Customer Value Management - Fraud, Waste, and Abuse - Procurement - Compliance and Risk.

Culver City, Ca, Us

Built the creative agency and product development department alongside marketing and production partners. Strategic lead for Ceeby De's Hangover Shot (partnership with CAA), The Patch Co. (partnership with MDDN Brothers), and Hempathy Healing.

Los Angeles, California, Us

Client: YouTubeCreative strategy, planning, and event activation for influencer campaigns for YouTube Originals + YouTube TV: + Demi Lovato “Simply Complicated” Premier Planning + Activation 2017+ Step-Up Series Influencer Launch Dance Activation 2018+ YouTube x Getty Studio Sundance Photo Studio+ World Series Partner Programming 2018

New York, Ny, Us

Client: Paypal + AirbnbMeet Halfway – Led the award-winning, co-marketing initiative between PayPal and Airbnb, through re-strategizing the brief and producing an interactive digital tool that calculated the halfway point between friends living in different places all over the world to encourage them to meet up in real life.Client: PayPalManaged an integrated team that rebranded PayPal from its departure from eBay in 2016 under the platform; PayPal is New Money. Most notably, we completed a two-part global photoshoot campaign to capture a diverse library of content needs and translations for PayPal’s global markets.Client: 1800 TequilaLed the strategic repositioning of 1800 Tequila under the Proximo portfolio, including a new brand look, TVC, digital video series, and influencer-driven custom content series in partnership with Uproxx, Complex, and Billboard.Client: BraintreeLed the creation of a virtual race, Tour de Tech, built on top of the white-labeled bike GPS system; Buzzbike. Tour de Tech was a strategic contest set among 50 London-based startups. In addition to the product-focused campaign materials and blogs, the contest included developing game/race mechanics, interactive UI for contestants and viewers, loyalty and prize strategies, and a whole lot of legal management.

New York, Ny, Us

Launched Pizza Hut's 50-year rebrand - Led the design exploration and new brand look and feel. Managed brand and retail strategies executed through TV, print, and digital. Digital reinvention of the online ordering system with pizza building functionality, new branded webpage, and app UX/UI. Corrected all social channel strategies, content, and engagement plans.

Boston, Los Angeles And New York, Us

Client: FAGE Greek YogurtIncreased sales of FAGE Total Plain by repositioning the product as an ingredient, rather than a snack. Introduced FAGE fruyo blended product line to the US market. Launched a new website, social channels, and data reporting for the FAGE brand. Successful planning and execution of the FAGE Total Fill the Fridge Challenge with Bobby Flay, making FAGE Plain the #2 Greek Yogurt in America.Client: iRobotCreative strategy and production oversight for TV- and digital-focused marketing campaigns that increased sales of the Roomba and Braava product lines.Participated In: National Geographic "Killing Series" & Nike Concepting

Boston, Ma, Us

Client: SubwayPart of an integrated team developing strategy and executing campaigns for Subway, their famous fans, and their co-marketing partners.

Warwick, Ri, Us

Clients: Stop and Shop, Volkswagen Regional, Southwest Airlines, Dunkin' Donuts, Hendricks Gin, Unilever, Sam Adams and Dannon. Planning + production for various sponsored events at the NHC locations.