Senior Product Manager of Digital Sales Unit.

As a platform product manager I've launched a new mobile application for retail customers. I was responsible for acquisition, engagement, retention and monetization metrics. Key results:1. Launched not authorised zone in app to convert new users to active customers. Increased CR from install to apply debit card and growth new active users on 5% YoY2. Integrated app with CRM for display personalized offers based on CJ. Released sending responses to adjust model in real time. Increased GMV of cash loans on 15% YoY, online sales of debit cards and deposites on 10% YoY.3. Launched "Products" section for display retail offers and role model in own content management system for in house teams for update the content. Increased online sales of loans, deposites and cards on 5% YoY.4. Launched "Academy" for display educational content about application features, how to use retail products, financial education and investment advices. Reduced the claim rate on problematic topics on 10% by data of Customer Experience team.5. Launched Referral Program allowing bank's clients to share links with friends for apply credit cards and get financial motivation. Increased the count of new credit card from App / Web referral program vs Email referral program (existing tool) on 300% YoYHead of digital sales team of 12 people (full stack team)Defending the product strategy to stakeholders

As an Senior Account Manager worked with two TOP-5 Russian retail banks to growth GMV, loans, cards, deposites and mortgage online sales using tools for online advertising. Head of technical team of 6 people.Key results:1. Increase ROI online channels on 20% YoY2. Decreased CAC by 15% YoY3. Increase credit cards (core product) online sales on website on 10%

As an Account Manager worked with Hotels.com, Colins, e-commerce and FMCG clients using by Yandex Direct, Google and Facebook Ads, Programmatic and CPA to growth revenue and other online advertising metrics. Head of technical team of 3 people.